A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label eMarketer. Show all posts
Showing posts with label eMarketer. Show all posts
Monday, November 24, 2014

Native Advertising Projected for Large Growth

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Emarketer, a leading market research firm, released its most recent projections for native advertising spending in 2015.  According to the f...
Wednesday, July 09, 2014

UK Digital trends for 2014 (by eMarketer)

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1) The Digital Audience: Multidevices change the Game Smartphones and tables are now part of everyone's life. Smartphone penetr...
Tuesday, May 19, 2009

The "Big Five" of Online Shopping

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This article was adapted from Frank Fiore's book, TechTV's Starting an Online Business. Frank is a regular contributor to InformIT. ...
Saturday, January 24, 2009

Online Publishers Association Concludes Ads Are Most Effective On Content Sites

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Recent research from the Online Publishers Association (OPA) uses brand metric data to conclude that ads placed on content sites (OPA memb...
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