Twitter's financial difficulties were broadly covered when former CEO Dick Costolo stepped down and Jack Dorsey returned to temporarily run the company. Since then, we've been waiting for the social sharing site to roll out new features, hoping that they'll be groundbreaking enough to revive the company.
Yesterday, the possible imminent launch of polls were announced. Users will be able to introduce polls in their tweets. The ability for individuals or brands to gage interest in a product or an opinion by simply asking a yes or no question. The article makes a fair point. While technically this would provide Twitter with the substantial data it craves, it also limits the provision of nuanced opinions, limits the freedom of expression that lures users onto the site to begin with and seems to benefit brands more than it does consumers.
The feature has not yet been rolled out and while it may be an interesting thing to explore, it also displays its many limitations for a company that was built on freedom of expression.
Original article http://techcrunch.com/2015/09/25/twitter-polls-are-an-awful-idea/
A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Showing posts with label polls. Show all posts
Showing posts with label polls. Show all posts
Sunday, September 27, 2015
Saturday, November 19, 2011
When Keepin' It Real Goes Wrong...
I'm all for real time feedback, but sometimes it can definitely backfire on you.. Case in point. Facebook ran a survey on how many people would go see the film "Happy Feet 2"... The results were horrible with 41% of respondents saying the "Definitely Would Not" see the movie.. A question has arisen on the impact of these p0lls in influencing consumer opinions. There needs to be a filter to keep polls like this and their results from going public when the results are so bad. So, beware new brands looking feedback.. You may actually get what you're asking for!
http://techcrunch.com/2011/11/18/social-ads-backfire/
http://techcrunch.com/2011/11/18/social-ads-backfire/
Wednesday, November 28, 2007
Doodle
I just used this website to find a common meeting time for 7 people and it worked quite effectively.
The way it works is:
http://www.doodle.ch/main.html
Not going to be the next biggest thing, but still is a handy tool!
The way it works is:
- Create a poll.
- Forward the link to the poll to the participants.
- Follow online what the participants vote for.
http://www.doodle.ch/main.html
Not going to be the next biggest thing, but still is a handy tool!
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