Google launches Google Consumer Surveys

Google has launched a new feature that will help web owners to monetize their content: Google Consumer Surveys. The new service will provide webmasters with the tools necessary to include surveys in the webpages in order to view its content. Users will have to fill a short questionnaire in exchange for access, and web owners will earn cash with each survey filled in (currently Google charges 10 cents per survey of which the web keeps 5). The tool offers you the possibility to completely customize the surveys, its number and length, where and when they are shown, etc.

At the same time, Google Consumer Surveys will allow marketers to obtain customer information targeting the audience of specific webpages, as an effective way to narrow down a determined segment. It is offered as an easy and effective way to conduct market research.

Source: http://www.searchenginejournal.com/google-offers-new-way-monetize-site-content-embedded-consumer-surveys/119723/

Online surveys

How to use online to do survey?

In the digital era, it is vital to understand how to take advantage of Internet to help us maximize the results of our goals. In an era where the customer opinion can boost our sales or ruin them, we have to understand our market. For this, many tools are provided for free in the internet in order to do surveys.

Which tools are available?

Among others, the most popular tools are Qualtrics, SurveyMonkey and Google Docs.

Qualtrics, Survey Monkey and Google Docs are webs where we can create in a simple way surveys in order to do market research. From multiple choices to matrix tables, these tools allow us to use different types of questions.

Some of the possible types of questions are:

•  Multiple choice
• Rank order
• Scales
•  Heat maps
• Slider
• Descriptive text

The only disadvantage of this type of surveys is that you need to have your own database of respondents to send these questions.

An alternative for these webpages which has already a big audience  is Google Consumer surveys. This service is not free but it remains cheaper than surveys provided by other companies. Through this tool, it is possible to reach large customized audiences and obtain accurate results. According to the NY Times Blogger Nate Silver, this type of survey was ranked second in reliability in predicting election results in 2012 US presidential elections.

Internet can provide us a bunch of new ideas for our products; the key is to know how to discover them.