A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Tuesday, September 19, 2006

Listening To Videos: New Video Ad Targeting

Targeting relevant ads through streaming media (video) has been a focal point of innovation for many startups over the past few years. There...

Dogs & The Long Tail

I recently saw this post on PaidContent about Dogster, Inc., the company behind Dogster and Catster , raising $1 million in funding. Dog...

Social Networks for Travel

With the recent popularity of social networking sites such as myspace.com, the travel industry has jumped on the bandwagon with some travel-...

A better real estate website

In my hunt for an apartment, I found a website, streeteasy.com that seems to be web 2.0. It searches all real estate listings in New York. I...

Monday, September 18, 2006

Information on Web 2.0

To further the discussion of what is Web 2.0, seems there is a conference in San Fran this November where the big players of the industry wi...

Informed?

When searching online, I almost always go to Google. But I recently discovered a new company called Inform.com which is changing my habits. ...

What is Web 2.0?

After much discussion in class about what is and what is not web 2.0, there is a site now that catalogues web 2.0 sites with links and a sho...

China's Google

Thought this article, taken from the Sunday New York Time's business section, was very relevant to the discussion of search capabilities...

Sunday, September 17, 2006

Hi. What do you own? Zebo.com

Zebo.com is myspace with a twist. Members create myspace-like profiles, but the focus of the profile is a list of all the things you own. ...

A Little Class on the Internet

A Little Class on the Internet This article from the New York Sunday Times describes the online video/movie market and how it's "cl...

Massive advertising in online video games

Massive Incorporated recently launched a really cool network to allow for dynamic, real-time placement of ads in online video games. Not on...

Web Site Hot List Member: weather.com

I found it quite surprising and in some ways entertaining that weather.com claimed the #3 spot in Adweek Magazine’s 2006 Website Hot List. ...

Profit from your time online

A new startup called Root Markets allows a user to control it's online data - primarily what one is viewing as you search through the ne...

Saturday, September 16, 2006

PPLive - Old wine in new skins?

Ok ok, video streaming is old. And, P2P is old, too. But what do we get if we combine them? PPLive ! PPLive is yet another P2p streaming ap...

GahooYoogle

Further to our Search Engine debate, check out GahooYoogle . It's easy to see the differences between the engines when you can use them...

Yahoo vs. Craigslist

Yahoo will be launching Yahoo Marketplaces as an attempt to take a chunk of the online classifieds business (which has achieved growth of 47...

Profiting from Online Video

After YouTube's success, many companies are looking to make money from online video. AOL's new AOL Video site will feature 45 new ch...

Friday, September 15, 2006

UIEvolution to Develop a Mobile MySpace User Experience

Two days ago MySpace announced a deal with UIEvolution to make a graphical mobile version of Myspace. They will be able to extend the user ...

Microsoft's Zune to take on Apple's iPod

Microsoft announced earlier this week that its soon to be launched Mp3 player, Zune will include wireless technology. This feature will ena...

"Third-Screen" Marketing

Major cell phone providers have announced they will open their mobile phone services to advertisers. This week Sprint was the latest of the...

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