A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Tuesday, October 10, 2006

Everyone hates Microsoft

I found this chart in valleywag.com summaryzing the link of the mayor internet players and how everyone hates Microsoft and I wanted to shar...

Mobile Music

On Thursday’s class we quickly ran through all of the projects that we each worked on as our final paper for our class. There were several v...

Everyone hates Microsoft

I found this chart in valleywag.com summaryzing the link of the mayor internet players and how everyone hates Microsoft and I wanted to shar...

Monday, October 09, 2006

Are Social Netowrking Sites Reaching a Saturation Point?

As "wired" as young adults have become these days - think cell phones, mutliple email accounts, blogs and membership in multiple s...

MySpace Grows Up!

A lot of interesting info came out of the various groups projects on social networking sites. It sounded like MySpace was really owning the ...

It is official: GoogTube

Go Bears, sorry for the overlap. Just got the press release . Interesting: Stock for stock deal valued at $1.65bn. I would really love to se...

Merger News: The Internet Acquires Television

This one is actually pretty cool. Akimbo is a 100% video-on-demand service that links into your broadband connection to download over 13,00...

Google and YouTube

This just in. (I have been waiting all day so I could be the first in the class to post about the official deal.) Google To Acquire YouTub...

Geotagging is nice.. but..

What still baffles me is that advertisers haven't started using IP addresses to target geography. I mean.. not like everyone reading ab...

Partnerships against law suits

Today was a day of heavy partnering. While YouTube announced a partnership with CBS, including feeding CBS content into the video site, Goog...

Geotagging - Adding a New Dimension to Advertising

Geotagging will eventually change the way we live, compute, and work and lead the way toward Internet 3.7. Actually it won't, but it...

User-generated web/TV network

Current TV is launching in the UK through the BSkyB platform. I find this extremely interesting as it represents the expansion of user-gener...

international site

so far we see a few huge homeruns on online community. at this "globalization" age, is there any site aiming to bridge across this...

google: content or search?

there are some news about Google in last week 1. Google won't make any major investments in original content, choosing instead to keep i...

competition on online community

Wallop, a Microsoft spin-off accounced it will take on MySpace.com and Facebook.com, "touting tools users can buy to craft better-looki...

FT: YouTube's biz model search

according to FT today, Chad Hurley, co-founder of YouTube, is looking at opportunities working with mainstream entertainment groups. "T...

MTV shifts digital sales strategy

I read an article on Advertising Age about MTV change in digital sales strategy. MTV wants its digital sales to focus on people, not propert...

Is Social Networking Enough?

Interesting article discussing where socialization, friendship and companionship are headed if the growth of social computing continues. Wi...

The Internet Could be Good News for Old Media

Hi, Today, the FT reports that web use has overtaken print use for the first time. Web Use. At the same time, it seems that the doomers and ...

Our Blogg

Hello, I was just working on our final exam, which necessitated a little web surfing. In the process, I found a fun little article that se...

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