A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Monday, December 10, 2012

Digital video metrics

In a recent conference I attended regarding the future of media, one of the recurrent topics was video and how it would become a more import...

Mobile is speeding up fast food

A new marketing report by eMarketer called “Mobile Fast Food Marketing: How QSRs and Fast Casuals Are Getting Quicker and Faster” shows th...

Spotify announces new music discovery features

In a recent press event in New York, Spotify CEO Daniel Ek expressed that Spotify needs to improve its music discovery features : " Use...

Social (media) revolution

Two years ago, Malcolm Gladwell published an article in The New Yorker on the usage of social media for activism. http://www.newyorker.com/...

Integrating Mobile Gaming and TV

The Simpsons 'Tapped Out' Mobile iphone/ipad game is the first live-service mobile game tied to a hit prime-time show. Users can pl...

Windows devices sales down despite massive campaigns

According to industry sources Windows devices sales have been down 21% in the four weeks after the Windows 8 launch, compared to the same pe...

AdAge: USA Today revamping its SuperBowl ad meter.

USA Today is expanding its SuperBowl Ad Meter for next year. It will kill it's in-person panels to favor online voting. It will also exp...

Old Navy integrates with BuzzFeed

Old Navy has received a lot of attention for its "Holidays All the Way" campaign this season, which includes integration of the G...

AdAge: Reebok refining its social media footprint

AdAge reports that Reebok has been focusing on changing its social media strategy. They eliminated several local marketing social pages and ...

Reebok Edits and Refines Its Social-Media Footprint

It is important to manage different presences on social media. Reebok built pages on various forms of social media for each campaign, brand...

Apple Maps will leave you stranded in an Australian desert

There are about 4 documented cases of motorists in Australia that were directed off the beaten track by Apple Maps, leaving them stranded in...

Millennials Using Social Media for Travel

Digital has been the primary means to book travel for a while, but social media is playing a greater role for Millennials and their travel ...

Spotify providing new ways for branded content

Spotify has been looking for new streams of revenue coming from their advertisers. The most recent one is Spotify Discover and branded Apps ...

Facebook's Monetization - The Social Layer

Facebook has been talking about being a "social layer" since 2008, but it wasn't until recently that people started recognizi...

AdAge: Ads in Super Bowl's Digital 'Second Screen' Nearly Sold Out

AdAge reports that CBS has nearly sold-out all the advertisement for Super Bowl second screen. Ads will be shown on streaming and have been ...

You'll Prollie Like It

My friend has a new start-up called Prollie that I thought was particularly relevant for this class (and a great plug). As social media anal...

Apps for kids not passing the security test

A new report by the Federal Trade Commission calls attention to need for transparency in app data collection and advertising to adults, but...

Smart device shipments making even more records

We all know that digital trends are shifting to mobile and tablet devices, so it doesn't come as a big surprise that smart device shipm...

Imgur Expands Its Revenue Streams

Imgur is a popular photo-sharing service, and today it is announcing that it is overhauling its API system to make it easier for developers ...

A Digital Superbowl

For its second year, CBS will be live-streaming the Superbowl. This format offers an inventory of ad s at much lower prices than conventio...

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