A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Friday, November 27, 2015

HBOGo Launches for Free on TCU Campus

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I thought this was an interesting article about the ways that media companies are fighting for share of the digital streaming service busine...

For the Future of Banking, It's All About the Apps

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In this article, the author speaks about the migration of banking from branches to mobile platforms. It touches on some findings of a recent...
Wednesday, November 25, 2015

Social media and the war on ISIS

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Last week, hacker group Anonymous vowed to strike back at ISIS for its attacks in Paris, Beirut and other cities across the globe. It...

Facebook, Pinterest and Twitter compete for customers This Holiday Season Using the Hit Buy Button

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Facebook, Pinterest and Twitter compete for customers This Holiday Season Using the Hit Buy Button 1> Facebook announced its test o...
Tuesday, November 24, 2015

GOOGLE's Quest to become market leader in Deep Search

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Continuing my previous posts on Google's quest to search content within apps, the current post discusses Google's new technology of...

Hot debate: Direct mail or digital marketing?

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When it comes to advertising, providers who dismiss direct mail marketing in favor of digital platforms could be missing out, says marketing...

Digital Advertising – Display Ads Ecosystem

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There typically five ways that advertisers use to reach out to their intended consumers: 1) Display Ads, 2) Social Media, 3) Mobile, 4...

Big Box Retailers Don’t Buy Into Social Commerce

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Over the past year, social shopping has grown significantly (26% vs. year ago), and many platforms have added options for consumers to purch...

Domino’s Dashes to Easy Order with Connected Button Launch

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You may have seen commercials recently by Domino's Pizza that show the new ways that individuals can order pizza. Seattle Seahawks s...
1 comment:

How low can you go?

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Hi All, Wanted to share a quick note regarding the ethical aspects of social media marketing. A piece earlier today in The Guardien ( link...

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When is Digital Marketing Really Digital Marketing... a Lesson in Customer Centricity The question is a bit philosophical at first. But...

Video marketing for startups

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When it comes to marketing, startups often dont put too much effort on video marketing. However, here are some stats that enforce the impor...

The End of the News Website

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NowThis is a young media and news company that exclusively publishes its content on social media platforms. After being a news startup like ...

Brick-And-Mortar Stores Are Finding New Uses for Smartphones

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It is widely known how online shopping and the advancement of Amazon has affected traditional brick-and-mortar stores. This pressure make tr...

Google launches app streaming service

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Today I read a post about another one of Google's initiatives, which is based around app streaming. The streaming service has not been ...

Fidelity writes down investment in Snapchat by 25%

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Fidelity wrote down the value of its large investment in Snapchat two weeks ago. This represents, among other things, a lack of trust in Sna...

The Social Commerce Growth Wave

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While still a small contributor to overall e-commerce sales volumes, social commerce is becoming hard to ignore. Social media driven e-comm...

Target's Big Digital Holiday Campaign

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Target is amping up it's social presence for the holiday season, making use of Snapchat, Facebook, Instagram and other apps to engage co...

Can Facebook at Work Succeed?

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Facebook has recently launched 'Work Chat', a messenger chat version of Facebook at Work. Facebook at Work is the enterprise versio...

Facebook Debuts Location For Pages To Help Local Ad Business

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Among other benefits, Facebook’s mobile transformation has given marketing partners more ways to track consumers. Running with th...
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