Friday, January 18, 2019

The Solution to the Influencer Problem you never knew existed

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Influencer marketing is a type of marketing where people who have influence over potential customers have marketing activities for products...

Talk about Egg-travagant.

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Earlier this week, I was stunned to learn that a good old-fashioned egg had broken the world record for 'likes' on Instagram. In the...

Not Fake News....The Government Shutdown and it's affects on Aviation

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On January 19th, the US closed out the 29th day of the longest shutdown in our government's history and while many people have not yet...

Fake News - What About Fake Reviews??

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Fake News - What About Fake Reviews? According to the Verge , three Facebook employees were recently caught leaving 5 star reviews for Po...

Fake Sponsored Content is Changing the Landscape of Influencer Marketing

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We have all become accustomed to seeing sponsored posts from influencers littered all over our social media. What you may have not conside...

Blockchain potential in digital marketing

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Why Facebook and Google (and Amazon on the rise) are monopolizing the online ad market? Because advertisers have to use the data these netwo...

Gillette's double-edge razor

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No one can forget the scandalous ad by Pepsi released in 2017 featuring Kendall Jenner, a rally of (calm) protesters and the all-powerful, c...

If you can't share it, did it even happen?

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Search engines and social media platforms, really the digital revolution as a whole, have changed the face of advertising and marketing. Tra...

Digital Marketing Moves In-House

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Companies Taking More and More Digital Marketing In-House Ten years and more ago, digital marketing was seen by many companies as a nice-t...

advertising on reddit

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Companies and brands are now starting to advertise on Reddit. The website is self-described as the “front page of the Internet”   and is ...
Thursday, January 17, 2019

What is Account-Based Marketing?

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Account-Based Marketing (ABM) is a crucial component in B2B Marketing. In the B2B space, businesses must think in terms of target accounts ...

Using Podcasts as a targeted marketing channel

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Podcast listenership has been growing exponentially in recent years, especially within the younger demographic. According to metrics rele...

Amazon's New IMDb Freedive Opens Opportunities

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One week ago, Amazon launched a new video streaming service on the movie directory website IMDb, called ‘IMDb Freedive’. Not only does it a...

Digital Marketing Investing Considerations

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Having lived with a private equity investment in the digital marketing space, if I have learned one thing, it is that the digital marketing ...

Social Media Without a Net

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A recent Ted Koppel editorial highlighted an interesting exchange the veteran journalist had with Candidate Trump in 2016. On July 21, ...
Friday, August 17, 2018

What Is The Future Of Digital Marketing?

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History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption. After finding that ...
Saturday, August 11, 2018

Unique popularity of Twitter in Japan Market

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Twitter is an important social media in Japan. In fact, the country is the 2nd largest user network region outside U.S., following Brazil. I...

IOT and Digital Marketing

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Internet of things is having a profound impact on how the digital marketing campaigns are run. Personalization: IOT can allow the market...

Memes

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What is a meme? One of the most famous memes is a small square photo of a toddler in a green and white shirt with a determined look on his...

What Does Virtual Reality Mean for Brands and Advertisers?

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Thanks to the constantly changing digital landscape, advertisers have been forced to get more and more creative with their advertisements, ...