A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Saturday, October 19, 2019

The Only Email “Ads” that I Read

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We all subscribe to some website newsletters without realizing how much ads we are going to receive. I have email addresses that are piled ...
Friday, October 18, 2019

The Takeover of the Display Ad

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https://www.forbes.com/sites/forbescommunicationscouncil/2019/04/29/your-campaigns-goals-should-determine-sem-versus-display-advertising/#1c...

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Baby Powder, Really? https://www.cnn.com/2019/10/18/health/johnson-and-johnson-baby-powder-recall-bn-trnd/index.html Ever since I was ...

For Sale at YouTube: Political Ad Space in 2020

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Y outube is starting to provide political ad space. The impact of digital media in politics is increasing rapidly. Twitter and Youtub...

Clinch: Personalized programmatic Ads

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I was recently introduced to an innovative digital marketing agency that is trying to change the way advertisers create content and serve pr...

Want to hear something chilling? Amazon can sense your fear.

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Maybe I should have saved this post until Halloween, because if you’re looking for a scare, look no further than image recognition technolo...

Beyond the PSL: Starbucks’s Evergreen Evocative Ads

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With leaves turning from vibrant green to an autumn mix of yellows, reds and golds and pumpkins, gourds and squash making their appearance, ...
Wednesday, October 16, 2019

Is Texting next?

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I've recently been receiving a lot of SPAM text messages that often include some variation of a recognizable name of a contact I know an...
Tuesday, October 15, 2019

Facebook's rough week

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Lately Facebook has been having very rough weeks and this one is no different. These are just three stories Business Insider reported on t...
Sunday, October 13, 2019

Columbia EMBA ad

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I recently opened up an email from Men's Health and there was an ad placed right in the middle of it and I thought it was funny... ...

Annoying pop-ups

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We've discussed in class that pop-up ads should not be annoying and not interfere with browsing experience for the users.  Well, Google,...
Saturday, October 12, 2019

AdAge's Tips for Selecting a Marketing Analytics Vendor

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Boy oh boy, do we now have access to a lot of data. So much data. And for any team, whether in big companies or fast growth startups, select...

The Problem Consumers Have With Ads

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https://www.forbes.com/sites/forbesagencycouncil/2019/10/09/13-reasons-why-consumers-may-hate-your-brands-advertising-and-how-to-fix-it/#19...

Email marketing remains a viable marketing tool

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Email remains one of the cheapest and wide reaching marketing tool. However, it has to be noted that  the mail application is important as w...

Uber Expanding into Groceries

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In yet another sign that the digital world is expanding into every part of our lives, and that soon every part of our lives will be digital,...

Whoa, Wait. Walmart?

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"Whoa, Wait... Walmart?" is the name of a popular instagram and blog run by two women who post the amazing products they find in W...

How AI and ML are transforming digital marketing together

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I found an interesting article explaining how Artificial Intelligence and Machine Learning are impacting digital marketing world. AI/ML i...
Friday, October 11, 2019

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Facial recognition has been rife with issues and has been the subject of great debate and the source of much stress for some.  I, for one, ...

Mixed Reality and the future of out-of-home advertising

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I recently discovered that Google has released an interesting virtual reality platform called Tilt Brush, allowing users to create artwork l...

The Next Billion Internet Users

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If you’ve taken a look around Google’s blog,  the Keyword , you might have come across the section dedicated to  Google’s Next Billion User...
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