Tuesday, November 24, 2020

Getting Fuzzy - Where Marketing ROI Measurement Falls Short for Small Businesses

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 During a recent consulting project for a small DTC shoe company, my team found ourselves hyper-focused on building out channels that delive...

New Instagram Layout Places Focus on Reels and Shopping

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Source: https://www.insider.com/instagram-update-new-layout-hate-reels-shop-notifications-james-charles-2020-11 Instagram recently rolled ou...

Digital Assistants: The New Marketing Frontier

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 As Digital Assistants continue to penetrate our everyday lives and change the way that both older and younger generations interact with tec...

Coronavirus and the Beauty Subscription Industry

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  Birchbox was founded in 2010 by two Harvard Business School graduates, and was a pioneer in the subscription economy trend. For a decade, ...

How Does Tik Tok “For You Page” Work?

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  How Does Tik Tok “For You Page” Work? TikTok users in the US has soared to more than 91 million by June 2020. As an active user myself, ...

Thanksgiving Day Digital Marketing Tips for Entrepreneurs

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Thanksgiving holiday means many marketing campaigns for entrepreneurs and business owners. Before we turn to the tactical tips, we should lo...

Pandemic Shopping and What it Means for Retailers

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I could count the number of times I went shopping in person since the beginning of the year. Our shopping habits have changed a lot since ...

The increasing importance of Digital Marketing during the holidays

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With the pandemic, many people have adopted new habits, being online shopping one of them. A few statistics are noteworthy of our attention....

Post pandemic advertising trends

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    Millions of people in the world are suffering with the ongoing pandemic and billions were impacted having to change the way they live th...

Macy’s Thanksgiving Day Parade in a Covid World

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For as long as I can remember (and for 93 years), the Macy’s Thanksgiving Day Parade has been part of my Thanksgiving experience. But this y...

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  The Digital Marketing mistakes of "Emily in Paris" "Emily in Paris" is the new netflix sensation. A series which follo...

Leveraging Hyperlocal

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Because of the pandemic, the distance at which we venture outside of our own neighborhoods has naturally drastically decreased.   Not only f...

Snap: Comeback or Copy Cat

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In an effort to compete with TikTok, Snapchat launched a view video feature called Spotlight to spur viral video creation. Contrary to Snap’...

Evolution of Black Friday

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Black Friday is almost upon us. But how has it evolved? Originated in the 50's in Philadeplphia, the term Black Friday was only first us...

McDonald's new loyalty program will optimize digital, drive-thru opportunity

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 The food giant is expecting to surpass $10 Billion in digital sales this year, a lot thanks to their commitment to invest in technology as ...

IP Address Targeting vs. Cookie Targeting

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The core advantage of digital marketing over more traditional OOH or print-based marketing efforts is based in its ability to accurately ide...

L'Oreal's digital response to the pandemic

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 https://www.wsj.com/articles/loreal-applies-digital-makeover-to-sales-efforts-11605046234 The article above highlights several digital inno...

How Pharma Companies Can Better Leverage Influencers

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 A recent survey about influencers in the pharma space has found that people are much more likely to trust patient influencers who have expe...

Facebook Provides New Ad Copy Tips to Help Maximize Performance

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 Since we are discussing about social and content marketing strategy and we are also doing group projects for our client, I found it would b...
Monday, November 23, 2020

Streaming TV Targeted Advertising

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New regulations have restricted how companies such as Facebook and Google store data on their users to protect consumer privacy. This has re...