A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Sunday, November 28, 2021

On the Hunt for Digital Marketing and Related Jobs?

›
https://danburycountry.com/looking-for-a-new-career-heres-what-top-social-media-jobs-pay/ With widespread news about labor shortages and the...

The Rise of Email this Holiday Season

›
Kate Kaye at Protocol discusses how the impact of losing access to third-party company data has made retailers even more incentivized to acq...
Tuesday, November 23, 2021

3 Digital Marketing Ideas Every Startup, No Matter the Budget, Can Implement Now

›
 https://www.techfunnel.com/martech/digital-marketing-idea/ This article came at an interesting time. First of all, OMAO is at a stage where...
Saturday, November 20, 2021

Sales technique in mobile gaming 2

›
Last time I have mentioned one brief example of the innovative monetization technique in mobile gaming. I would like to take the chance to e...

Instagram Digital Marketing

›
In 2015, number of monthly users of instagram is 400 millions. Between 2015 - 2018, number of monthly users of instagram increases 200 milli...

How AI Has The Potential To Transform Digital Marketing

›
A Forbes article that I recently came across outlined some interesting points on how artificial intelligence is significantly contributing t...
Friday, November 19, 2021

Subprime Attention Crisis Review

›
 I recently read Tim Hwang's Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet .  Hwang draws a stro...

Boohooman turns to AR for 'Hack Friday' campaign

›
  A men fashion store Boohooman recently launched its 1 st augmented reality ads for Black Friday campaign. The campaign ads is featured on...

Nike's Mind Sets

›
Continuing the trend of discussing Nike's digital initiatives on this blog, the article I came across was about Nike's focus on ment...

Metaverse - the final frontier

›
  Metaverse - the Final Frontier Nike partnered with Robolox to create 'Nikeland' in the metaverse. Separately, Niantic is focused o...

Google Is Not Worried About the Metaverse as They Figure out Their Next Trillion Dollars

›
After crossing the $2 trillion dollar valuation, Google CEO Sundar Pichai said that the next trillion dollars for Google will not come from ...

Retailers To Rethink This Holiday Season

›
  From the privacy changes with Apple to the ongoing controversy with Facebook ethics, consumer and moving away from Facebook apps.   As a r...

Make It Look Google-y

›
In a small, but important, update in the world of Search, Google has revised their visual guidelines to suggest that logos uploaded to the s...

Nike embraces the Metaverse...

›
 https://www.businessoffashion.com/news/news-analysis/nike-jumps-into-metaverse-with-virtual-world-on-roblox-platform Just when we thought t...
Thursday, November 18, 2021

Email newsletter open rate

›
 https://pressgazette.co.uk/marketing-newsletter-experts-tips-on-improving-open-rates/ Recently, I have been doing some email newsletter mar...

R.I.P. Digital Advertising: Customer Acquisition Is Now A CX Game

›
                                          Image source -  How to create a great customer experience | by Kyle Drewnowsky | Ablii | Medium Th...

Don't Mock the Metaverse

›
The Economist argues that despite the ham-fisted launch of Meta and some of the mocking that ensued, we should be taking it seriously.  Som...
Monday, November 15, 2021

Rethinking Digital Ads for the Holidays

›
https://www.cnbc.com/2021/11/11/how-retailers-are-rethinking-their-approach-to-marketing-this-holiday.html DTC companies (and companies heav...
Sunday, November 14, 2021

Budgeting Apps

›
Thinking about what to write for the blog, a discussion that was going rounds in our EMBA WhatsApp group chat was which budgeting app is the...
Saturday, November 13, 2021

More advanced sales techniques are coming to mobile gaming

›
In the past few years, mobile gaming sales tactic has become a lot more sophisticated. It used to just be a simple pop-up asking if you have...
‹
›
Home
View web version
Powered by Blogger.