Monday, May 31, 2010

BP on Twitter

It's a fake BP Global PR twitter account, but it's hysterical! An example of marketing and the internet out of control. The abundance of user-generated content makes it difficult to control your brand image and can make PR a crazy job.

bpglobalpr

Some examples...
"We are starting a movement to fix the oil leak. Just mail your garbage to New Orleans and we'll take it from there. The bigger the better!"

"If you've ever wanted to take a dump in the ocean, now is your chance."

"If we had a dollar for every complaint about this oil spill, it wouldn't compare to our current fortune. Oil is a lucrative industry!"

"Please do NOT take or clean any oil you find on the beach. That is the property of British Petroleum and we WILL sue you."

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