Facebook is currently introducing a new platform for advertisement which differs from all advertisements that were on the social platform before. The very first ad application Beacon of Facebook was clumsy and very inefficient. It showed to all the friends of a person which purchases he made even if those were very embarrassing.
Now Facebook launches new channel for advertising, in particular, it makes the brand pages better and more engaging. Initially Facebook allowed companies create pages of their brands and did not charge anything for it. The idea behind this was that people as well as companies could communicate freely and if brand wants to represent itself as a page and does not want to post any ads, it should not be charged. But instead of creating entertaining and really insightful content on their pages brands were just bombarding their fans and customers with announcements, deals and ads.
From now brands will improve their pages, create better content and communicate with their customers on a new level. They can create campaigns both online and offline and make them viral. Now brands will become friends of their fans and their friends. Companies can send messages and create posts as well as people do. This measure will help brands become more trustworthy, because customers tend to believe their friends online much more than they trust advertisements.
To accomplish this Facebook will used ad units and metrics to both control and measure actions of brands online. Essentially new ad units are advertising messages like those that regular people share in their walls with their friends and set of metrics will help each brand track traffic on their pages and figure out what content attracts the most attention.
Now Facebook launches new channel for advertising, in particular, it makes the brand pages better and more engaging. Initially Facebook allowed companies create pages of their brands and did not charge anything for it. The idea behind this was that people as well as companies could communicate freely and if brand wants to represent itself as a page and does not want to post any ads, it should not be charged. But instead of creating entertaining and really insightful content on their pages brands were just bombarding their fans and customers with announcements, deals and ads.
From now brands will improve their pages, create better content and communicate with their customers on a new level. They can create campaigns both online and offline and make them viral. Now brands will become friends of their fans and their friends. Companies can send messages and create posts as well as people do. This measure will help brands become more trustworthy, because customers tend to believe their friends online much more than they trust advertisements.
To accomplish this Facebook will used ad units and metrics to both control and measure actions of brands online. Essentially new ad units are advertising messages like those that regular people share in their walls with their friends and set of metrics will help each brand track traffic on their pages and figure out what content attracts the most attention.
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