Google Analytics has upped the ante with a new feature called Flow Visualization. Flow Visualization will provide for a much more dynamic and insight-rich Analytics view of a site's traffic.
Visitors Flow will provide a visual representation of how visitors flow through your site, where they go, and where they drop off with the goal of providing answers to key questions on the success of various page initiatives.
Goal Flow gives site owners the ability to define goal steps for users to follow and then track how users flow through and where they drop off.
The goal of these new features is to take what we have discussed in class to a new level, namely to provide advertisers and site owners with more information in a more intuitive and easy to follow format as to how users reach their site, what they do when they are there, and, most importantly, what new site features, promo campaigns, etc. are the most effective.
As advertisers and web site owners, we want to know what we are doing that is working, how users are interacting with our site, where they are leaving, what promotions are falling flat and what are succeeding. By being able to visually follow users' pathways to and through our site Flow Visualizations is likely to become a highly valuable and utilized tool by site owners.
For more information:
http://mashable.com/2011/10/19/google-analytics-launches-in-depth-flow-visualizations/
http://analytics.blogspot.com/2011/10/introducing-flow-visualization.html
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