VentureBeat (and I assume a bunch of other sites) posted a great infographic about Black Friday: http://bit.ly/S5wSDe
It largely confirmed what everyone was expecting and what others in the class have blogged about before: mobile shopping is through the roof.
The infographic also shows something even more interesting. The iPad trounced the other tablets in terms of shopping market share. Despite only having ~50% market share (http://huff.to/S5xkRW), the iPad made up nearly 90% of online tablet shopping. This indicates vastly different use-cases for the Kindle Fire, Nook, and iPad. The way I read the data is that the iPad is the only tablet that is capable of replacing a laptop; the others are simply for consumption. Would love to hear other interpretations, though...
Another bit of info that I thought was pretty interesting was that social shopping just isn't working. Only 0.34% (so nothing if you round to whole numbers) of online shoppers were referred by social networks. Everyone says that the social shopping nut has yet to be cracked, but I'm not sure there's even a nut there...
No comments:
Post a Comment