Saturday, November 24, 2012

Mobile payments up this season

TechCrunch reports that this year's Black Friday mobile payments jumped 193% and 153% on Paypal and Ebay, respectively, over last year. This trend is important for retailers and marketers alike, as it highlights that customers are spending more time on their mobile devices. Thus, mobile-optimized websites and advertisements, easy mobile payment options, and fast loading times will all become increasingly important for e-commerce sites.

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