Snapchat Launches Discover

Snapchat isn't just for silly videos and photos anymore. They have officially launched Discover, a new way for media companies to publish content for Snapchat users. Discover will allow Snapchatters to access special content which will only be available for a limited amount of time, keeping in line with the app's general theme. Currently, content is available from media outlets like ESPN, National Geographic, People, and Cosmopolitan and features interactive articles and photos designed specifically for the app.

Snapchat Discover Media Platform

This is the first time outside media creators have been able to post content to the app, but it is not Snapchat's first attempt at monetizing its service. Already companies have begun to leverage the popularity of Snapchat by posting advertisements as "snaps" to users' apps alongside other user generated content.

It will be some time before we see whether Snapchat's new move is a win, but for the time being, it is one more digital door allowing media companies to deliver content (and thus market to) users.