As football fans prepare for Sunday's Super Bowl, marketers are looking forward to the game just as much. Each year, marketers spend millions of dollars to advertise during Super Bowl; as for this year, a single 30-second spot is selling for about $4.5 million. With modern day Super Bowl advertising evolving into a multi-platform event, the role of social and mobile becomes increasingly relevant.
The Adobe Digital Index data shows that the NFL is the most popular social sport in the US, hence, social will remain an important digital marketing strategy. However, with Facebook algorithm changes, marketers are expected to rely less on images and more on videos or link posts. Mobile visitors will also play a huge role as consumers will likely be watching the game and simultaneously accessing social channels from their mobile devices, which should serve as a sign for marketers to ensure their communications are mobile-optimized. This year's game is also expected to attract a bigger international audience than ever before given the increase of broadcast availability. With this new crowd, advertisers have the opportunity to increase brand exposure to consumers who might never have heard of their products or services. (Look up http://mashable.com/2015/01/27/super-bowl-marketing-trends-brandspeak/ for detailed statistics on the trends in Super Bowl marketing)
Super Bowl is the ultimate platform for advertisers to reach out to consumers, and the field awaits the most creative advertisement that marketers will be presenting this Sunday.
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