Microsoft acquires leading in game advertising specialist Massive Incorpoprated.
Microsoft plans to implement Massive's dynamic ad solutions into a number of services, beginning with the obvious link to Xbox Live and Xbox 360 titles, but stretching to other online activities such as its casual games space through MSN and Windows Live.
Kevin Johnson, co-president of the Microsoft's platforms and services division, commented: "Our acquisition of Massive will expand opportunities for advertisers and enable connection to a broader audience of digital consumers. We are committed to building an advertiser network that serves a wide spectrum of needs."
One possibility: this allows MSN Adcenter to diffeentiate itself from google and Yahoo's ad serving offerings....
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