Sunday, March 30, 2008

The Long Tail and Crowd Finance

I've been doing some research into the power of crowd finance and have come across some cool ways in which people who are geographically separated can come together to finance projects that otherwise might be funded by traditional means or not at all.

An example is http://www.myfootballclub.co.uk/, through which investors put up £35 and get a share in Ebbsfleet Football Club: "own the club, pick the team". Also http://www.slicethepie.com/ which lets fans vote on and finance the creation of albums by unsigned music artists. Or how about http://www.projectnvohk.com/, "an eco-clothing company managed by the people who wear it" which is seeking 5,000+ people to contribute $50 and become a decision maker in the company.

I'm looking into putting a similar structure in place for a theatre production in England and would love to discuss this with anyone from the class who is interested in the arts. Any thoughts?

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