An article in today's WSJ (http://online.wsj.com/article/SB120632926897458805.html) reported that Forbes, one of the largest traditional media companies with significant business in print magazines (Forbes, ForbesLife, American Heritage), is pursuing the development of its own network for online advertising. It's first impact will be felt among 400 financial blogs, but will likely expand dramatically in order to compete with Google, Yahoo, Microsoft, and Time Warner.
This article reminded me of comments made by Time Warner CFO John Martin who, upon visiting Columbia Business School last month, discussed the firm's plans to transition its AOL unit from a subscriber-based business model to a more lucrative and growth-oriented online advertising platform model.
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