3-D is making a comeback! In addition to the ads shown during the Super Bowl broadcast last week, 3-D is making its way online. Brandweek recently profiled Crest, who created a website www.kissmein3d.com to promote its White Strips line. The videos on the site show different actors smooching while wearing the White Strips to address consumer concerns that they cannot go about their routines while wearing the White Strips. Through the site, Crest hopes they will get out in front of the revival of the 3-D trend.
"We noticed there was a lot happening with 3-D," said Laura Brinker, a representative for Crest. "That was a relevant trend to latch onto. We thought we could bring the benefit of the product to life in a relevant way."
If the technology takes hold, it could be an interesting way to enhance video advertising. Too bad I don't have a pair of glasses!
- Jennifer Rogers
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