Pandora, this week, announced a licensing agreement with SonicLiving: a concert discovery service. As part of the agreement, Pandora’s 20-million-plus registered listeners with localized alerts about upcoming live performances that match the artists they've identified in their favorite Pandora radio stations.
Seems like an ideal way for SonicLiving to raise awareness and acquire new customers and a huge revenue opp for Pandora. Consider the metrics:
Pandora gets 10ish million visitors per month
· Let’s estimate 1/5 of them would be applicable for any given genre
· And then assume they are divided equally across the major 20 touring markets
· That leaves 100,000 target customers in each market
http://www.msnbc.msn.com/id/29030817/
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