If you were not connected to the internet this holiday weekend, I can see how you may have missed Isaac and Amy's epic engagement. Otherwise, you surely saw this video at some point since Friday- it is EVERYWHERE. You see, Isaac planned an ELABORATE proposal and filmed it all for the entire world to see. It is incredible, and I speak from the perspective of an actor as well as a girl waiting for my boyfriend to pop the question. Naturally, he is not thrilled about how high Isaac has set the bar. Check it out below.
But after the fifth time I made Steve watch the video, he made a really interesting point. What if this video was sponsored by Honda? After all, the video's editor made a point to write -".... When she arrived I had stationed my brother to sit her in the back of an open Honda CRV and give her some headphones. He "wanted to play her a song"..."
OK, fairly subtle name drop, but significant....could be...right?
What would be the benefit to a huge corporation to do something like this? We aren't talking about a viral video in the sense of the Old Spice commercials, but a video that seemingly was made for little-to-no money and completely unprofessional. What kind of associations to people attribute to the Honda brand after watching this video?
Well, as you may know, this engagement is quite real, but the questions remained stuck in my head.
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