A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Tuesday, May 28, 2013
TV Streaming fight heats up with new lawsuit
I just saw this article about a new lawsuit against Aerokiller, which is a subscription service for live-on air TV streaming to your computer/mobile device. Apparently, in April the courts ruled that Aerokiller could continue to operate in NY, CT and Vermont. However, a more recent ruling in California is closing down this service on the entire West Coast. This case reminds me of Apple and Itunes and the fight that record labels made at having their songs available for only $1 or less. TV networks should be up in arms given that this new service could make all networks obsolete. All the technology we have unvieled can both help and harm at the same time. It can harm big companies that are slow moving and can't react to smaller more nimble companies. Making TV networks obsolete will inevitable mean less jobs and higher unemployment. At the same token the new technology could create new opportunties. The key lies in having a company that can monitize on the new technology - much in the same way Google founders did during the Internet boom. It will be interesting to see how this plays out... (full article link below).
http://paidcontent.org/2013/05/24/fight-over-tv-streaming-heats-up-as-broadcasters-file-new-lawsuit-in-washington-dc/?utm_source=General+Users&utm_campaign=7a5f7f0c80-c%3Amed+d%3A05-27&utm_medium=email&utm_term=0_1dd83065c6-7a5f7f0c80-99185201
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