As Newspaper and magazine publishers try to find solutions to the tapering print advertising spend, native ads have jumped to the forefront. Interesting to hear this articles perspective on native ads in newspapers. Everything said is definitely applicable in the magazine space as well!
http://paidcontent.org/2013/06/26/no-native-advertising-in-print-is-not-going-to-save-newspapers/?utm_source=General+Users&utm_campaign=16b8be46f4-c%3Amed+d%3A06-28&utm_medium=email&utm_term=0_1dd83065c6-16b8be46f4-99185201
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.