The number of companies that are migrating their services and content to mobile platforms is growing. According to a study by Tata Consultancy Services, in partnership with Perfecto Mobile, the tendency is for this market to reach USD40 Billion in 2014.
The study also shows that about 50% of the companies are changing the way they develop relationships with the market as their employees require it and about 43% do so in order to increase competitiveness.
According to Yoram Mizrachi, CPO of Perfect Mobile, using mobile platforms can be about 63% cheaper than other resources available to impact clients and users on the web.
Source: Tata Consultancy Services
The study also shows that about 50% of the companies are changing the way they develop relationships with the market as their employees require it and about 43% do so in order to increase competitiveness.
According to Yoram Mizrachi, CPO of Perfect Mobile, using mobile platforms can be about 63% cheaper than other resources available to impact clients and users on the web.
Source: Tata Consultancy Services
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