Adagogo: Mobile Marketing for Everyday People

A new startup named Adagogo, launched by early Google employees a couple of weeks ago, promises to make the process of purchasing a mobile ad simple and accessible to even the least tech-savvy person.  "When building Adagogo, I had my parents in mind the whole time," says company founder Joe Sriver, the man behind the second version of Google AdWords.  The idea is to enable an average homeowner to advertise a garage sale, or a landscaping company to advertise its services to local neighborhoods, for example.

Adagogo distills the ad buying process into five simple steps:

1. Select geographic range for the ad
2. Create a title, description, and/or photo for the ad
3. Add website URL, phone number, and/or location
4. Select how many ad impressions will be displayed (more impressions = higher cost)
5. Submit payment information

The company's hyper-local approach to mobile advertising appears to be working well so far.  “On average, click-through rates on mobile are .4 percent … but ours is generally between 1-5 percent,” Sriver says.

Source: http://venturebeat.com/2013/10/25/adagogo-launches-to-make-mobile-advertising-stupid-simple-for-the-little-guy/