Brands get inspired by Movember

As men eschew shaving in November to publicize men's health issues, various brands have used the opportunity as well to connect with their customers on social media in a playful way. For instance, the Just for Men haircolor brand has become an official sponsor for the Movember campaign, with new commercials created for the occasion. Gillette, another natural fit for the campaign, has an in-house team of ambassadors who are also growing mustaches this month to raise funds.

In the UK, both Heinz and HTC are using Movember as an opportunity to engage with customers on Instagram, offering donations for uploaded photos of their mustaches. At the same time, British Airways and Virgin America have planes with mustaches painted on them. Clearly, Movember provides a fun way to raise funds for an important issue and connect with customers through social media, just as October presented a way for them to create targeted campaigns on the issue of breast cancer awareness.

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