Email Marketing Still Matters!

Email marketing has been around for 20 years (hard to believe, isn't it?).  Although it may not be the newest, "sexiest" form of digital marketing, email is still a huge driver of business results.  Other digital marketing tools such as social media, rich media and native advertising, get all of the attention these days; however, email marketing continues to drive customer acquisition and retention and increase brand awareness.

The benefit of email marketing comes from its ability to deliver personalized messages and engage specific segments of customers who have opted-in or provided personal information and preferences.  This makes emails especially effective in driving brand engagement and business.  Marketingprofs.com outlines four tips for businesses to maximize the effectiveness of their email marketing strategies:

1. Personalize every email with data and offers: include names and relevant content, maintain and update recipient list
2. Maintain momentum; reach out quickly and regularly: promptly send introductory email of company and services, follow up with personalized and relevant notes, connect users to website, social media, search presence and partners and offer interactive ways to engage with brand
3. Give them a reason to respond: always include a call to action, offer a coupon, webinar, or access to though leadership content
4. Intent data distinguishes you from the crowd: test effectiveness of specific calls to action, use cookies to track online interactions

Source: http://cmo.com/content/cmo-com/home/articles/2013/11/8/email-still-really--really-matters--especially-if-you-apply-thes.frame.html