Email Marketing.

Email marketing  is  a commercial message sent to a large group of people through the email.

This marketing tool has been used more and more by companies this past year. The increase of smartphones has additionally improved the rate of success of this methodology.

How to write effective marketing emails?

• ·         Be clear and concise.
• ·         Do not use many capital letters or exclamation points.
• ·         Start your mail showing the value of a product or service to your customer
• ·         Don’t use large images that can take a long time to load
• ·         No attachments
• ·         Customize emails (Users will be more likely to open them)
• ·         Use Call to action messages
• ·         Adapt your email to many devices( computer, telephones, tablets)
• ·         The content of the email has to fulfil the promise of the subject line.     

Is this methodology effective?

• ·        66% of consumers have made a purchase online as a result of an email marketing message  (Direct Marketing Association)
• ·         72% of B2B buyers are most likely to share useful content via email. (Earnest Agency)

Which are the most popular  websites providing email marketing services?

·        

      Mail Chimp , Campaign Monitor, Email Brain, Stream Send, Mad mimi

Some examples of email marketing

Amazon : Send emails to customers asking for reviews of the recent purchase. Additionally, it srecommends other products .

Glamour.com :It uses surveys to increase email subscribers: this is a polite way to ask if they want to receive emails/information.