What is the future of digital marketing? In a Forbes
article, different CEOs from the digital marketing industry have different opinions
on where the industry is headed. Interestingly, their opinions are largely
aligned with the strengths/specialty of their respective companies. According
to Malcolm Cowley, the CEO of Performance Horizon Group, digital marketing is
going to become more “accurately measurable and performance based”. On the
other hand, Monicka Kochkar, CEO of Smartgift believes that in the arena of
ecommerce, firms will strive to blend online and in-store experiences for their
customers. Finally, Neil Mody of nRelate feels that in the future content in
king – media companies will have to use content as a means to sell advertising.
Source: http://www.forbes.com/sites/ilyapozin/2013/09/11/wheres-digital-marketing-heading-4-leaders-weigh-in/
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