Full page action movie display, I bet you’ll watch it!

We saw extensively in class different ways how companies use creative display and coordinated combination of displays in one page to capture the viewer’s attention. As we learn more about these techniques we build more resistant, but I encountered a creative full page video display that caught my attention and made me feel in control! A short movie while logging into my Yahoo email account.

Characteristics that capture the viewer:

1) Short action movie: with short shots and fast changing screens.

2) Not intrusive: It happened in the background while I was logging into my Yahoo mail account

3) It was originally in mute! How smart not to annoy the user with noises we don’t know where they come from. So out of curiosity I unmute the video.

And in case you are curious, here it is: https://login.yahoo.com/config/login_verify2?&.src=ym&.intl=us