Social Media and Politics

This time I would like to introduce a new topic for our discussion: the use of social media and digital marketing in political campaigns.
We all now that Obama has often been appointed as a benchmark in using social media for his campaign of 2008.
Surfing on the internet I have found this interesting article that tries to highlight the 5 main reasons why all politicians should take into account (and leverage) the power of social media.
Data and tangible suggestions will help you in your next political adventure!

Andrea

http://www.exacttarget.com/blog/5-reasons-to-use-social-media-in-political-campaigns/