Timely Mobile Sharing

At present, with the rise of social media, it’s not uncommon for people (especially those attached to their phones) to learn about major local and global events via social media feeds.

People everywhere are able to capture events in real time, also contributing to timely sharing of news on personal feeds. Mobile devices are responsible for approximately 72% of total content sharing when a major event occurs. There has been a noticeable shift in where people get their news. Less and less, people are getting their information from televisions and newspapers. According to data from ShareThis, a free social sharing widget, “social media users are much more likely to share content via mobile devices after a major current event occurs.” This data comes following a thorough analysis of content sharing around events such as the ALS Ice Bucket Challenge.

On days where there is not a major breaking news event—“regular news” days—desktop computers account for about the same amount of content sharing as smartphones (43%); however, this all drastically shifts in the event of a major news story. When a given topic begins to trend on social media, mobile content sharing jumps to 72%.

Source: http://www.emarketer.com/Article/Mobile-Devices-Spur-Sharing-of-Timely-Content/1011571/1