Is the use of AI on Ads going to kill content creators creativity?

Is the use of AI on Ads going to kill content creators creativity?

Netflix was the first video platform to really gain insights on what is going on inside the mind of viewers. For example, they have information about your age, where you live, your favorite movies and what time you are most likely to watch content online. Beyond that, they can track every time you stopped watching something in the middle and what kind of content was being shown. This knowledge is a powerfull tool to narrow down the risks when investing in content. For instance, you will know that people between 30 and 40 are less likely to watch a production in which there is a lot of violence on the first 5 minutes of the film and because of that you can request the content creators remove any scene of this nature from the film, increasing the odds that the production is a success.

The same logic can be applied to video advertsiment on any web platform. Currently, companies already have the tools to map what ressignates with their customers and they can tailor their Ads content in the same way Netflix is doing with their original content.
This kind of tactics will become more pervasive over time and leadus we raise the question of what happens to creativity and the role of content creators.

Fortunatelly, in my opinion, their role will be more important than ever in the future. The general person wants to be amazed and suprised. If over time everybody starts using the same techniques, that suprise and freshness element will be diluted and because of that the content creator will have an even bigger role to be original and to differentiate their content.