Here are three trends to watch that will continue to grow in creative media:
Social Influence and Audience Building: this category grew 139% in 2019, with YouTube and Instagram with the most potential for social influencers to build their followings and thus sponsorship dollars. Creators wanting to continue to grow will have to produce more content, on a consistent schedule, and cross-promote on all social platforms. This means that influencers will be looking for tools to make the content-generation process easier(i.e. royalty-free music, stock photos, templated graphics).
Artificial Intelligence: AI market is expected to generate nearly $170 billion by 2025. Most companies havent figured out exactly how to incorporate with AI but are investing, experiementing, and will grow in this space.
Interactive Visual Media: When technology and creative combine to make the viewer a participant (i.e. shoppable photos on Instagram, or interactive video content where you can make decisions about the lead character's choices).
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