Youtuber, Jimmy Donaldson, was recently pictured on the cover of Forbes. Jimmy, goes by MrBeast, and has spent his young adulthood creating fun youtube videos to gain a following and build an empire. MrBeast's first video was posted in February of 2012, and since then, he's been able to accumulate over 19 billion Youtube views. So how did he get there, and what can aspiring content creators take away from MrBeast's creator journey?
The first step to become a successful content creator is to have a good understanding of your main audience.
- Identify what you're good at and lean into it. Analyze your audience by looking into your platform's metrics. This could be Youtube, TikTok, IG, or Pinterest. Once you have a better understanding of your core audience, produce content that is relevant to your audience and unique to your own personal brand.
The next step would is to plan a content strategy and have an overall goal in mind. What goal would you like to achieve and what small steps can you take to get there?
- For example: Writing out your plan, producing, and allocating efficient time to edit your content before it is published.
- Find software that is easy-to-use and helps you cut down your editing time, so that you can invest more time on producing content to keep your audience engaged.
The final step consists of putting it all together.
- Continue to analyze your metrics and data to figure out the effectiveness of what you're producing. You can continue to produce content that keeps these metrics and overall KPIs growing steadily.
- Piggyback off current events. Make teasers, gain subscribers, and publish.
- Have a set calendar with clearly outlined content and publish target dates.
Publish and share with the world! Maybe one day you'll be on Forbes like MrBeast.
P.S. Just for fun.
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