Social Media Content Marketing

With over 4.2 billion global social media users, it’s easy to understand why so many businesses invest in social media marketing. There are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).

The benefits of social media content marketing are:

1. It's easy accesible: 

The marketing contents are just there and get easy exposure to all users when they are viewing social media. Additionally, people usually spend considerable time in social media which can repeat similar content multiple times to firm the impression and higher conversion rate among target customers.

2. Further use of  customer intelligence

Depending on the time users spend on your content/ the clicks/ the conversion rate, the advertiser can get a good sense of whether users like it or not to further adjust the channel of media, the time of the post, and the key works associated with the marketing.

3. Enhance synergies from KOL marketing and direct sell

With the KOL rising, content marketing can combine it with the KOL direct sell in social media and increase the conversion rate.