So this dropped and I wonder if it will have any teeth. Does Google have anything to fear and would we all really be much better off with other options? I guess competition is good for the consumer, but what does a solution really look like? I have more questions than commentary on what looks to be a real threat to Google's dominance. Is it a real threat though? They've beaten the rap before and they certainly have the technology, money, and power to fight the case. I wouldn't want to bet against Google even though I 100% believe that they have a somewhat monopolistic stronghold on the digital advertising business. Time will tell, but this case could change the game in digital advertising.
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