Friday, January 27, 2023

Voice assistants’ effects on search

 

I am curious to see how Alexa and Google Home will change search.  Seeing as how Search makes its money on ads these days, will commerce in the future still use search as the interface between buyers and sellers or will voice assistants now take care of those transactions?  If yes, how will they monetize those transactions taking place through voice assistants?  Will advertising still be relevant, or a sustainable model?  Would voice assistants recommend ways/brands/companies to purchase a product?  If so, would those recommendations still be an auction model, with those who bid highest for those ads getting the featured spot? 

As voice assistants become more popular and more accurate, I’m curious what other features they will deliver that may change the ways of how big tech companies currently do business.  I’m also curious about what opportunities beyond BAU they present.  While currently they seem to fall in to the category of predictive analytics (answering a question given to them) in the future I’m sure they will fall into deep learning (presenting the questions and the answers without needing to be asked).  I wonder what that will look like and how consumers will treat or react to that type of service.

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