A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label Elise Budde. Show all posts
Showing posts with label Elise Budde. Show all posts
Tuesday, December 01, 2015

The Big Players Battle for Breaking News

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Four huge players are launching new products that aim to capture share of the breaking news segment. Facebook just announced its standalone ...
Monday, November 23, 2015

Email Marketing Here to Stay

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Many have discounted the future of email marketing given all of the social apps that have popped up that were thought to be the future of br...
Monday, September 28, 2015

Content Marketing's Clickbait Problem

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I found this article on Mashable brief but interesting. It details the clickbait problem of digital advertising that we all know too well.. ...
Tuesday, September 22, 2015

New Rankings on Ad Fraud of Mobile Exchanges

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As we' ve discussed in class, fraud is a real problem when it comes to advertising online. According to an article I found (link below) ...
Monday, September 14, 2015

Future of Search

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I came across this article written today on the future of Google and SEO/SEM given the increasing use of mobile and mobile apps. As more peo...
Friday, September 04, 2015

The Next Big Thing: Live-Streaming Social Content

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Last week I asked a friend at a top agency in Minneapolis what she thinks is the "next big thing" in digital marketing. Her answer...
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