Snapchat
held partner summit, during which it introduced its’ audience network similar
to that of Facebook. Professionals in the industry point out that Snapchat is quite
often closed and do not reveal any plans, but this kind of events help them to
be more transparent and show the progress. The social network is popular for
vertical videos and with this innovation it will be able to place vertical ads
on other partners’ apps. It is interesting that they also started partnership
with Tinder and want to integrate Snapchat Stories into the app. Some experts also
notice that ad networks are usually created, when all of the inventory on the platform
itself is sold, but it does not seem to be the case with Snapchat.
Additionally,
the company couldn’t neglect fast development of gaming and shared some
information about it during the summit. However, it was not very surprising,
because Snapchat recently partnered with a game streaming platform called Omlet
Arcade. Games will also have integrated commercials, the part of thr revenue
from which will go to developers.
