Fuisz Media just raised $2.1 million to develop a technology to make video ads more interactive. They recently struck testing deals with Kraft, Nike, Target and Walmar.
In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for Cool Whip.
Interactive video is a growing segment in digital advertising along with video in general. Making videos more interactive is a great way to increase user engagement and relevance of ads.
Source: http://www.adweek.com/news/technology/digital-video-ads-make-you-want-click-158743
Showing posts with label innovation. Show all posts
Showing posts with label innovation. Show all posts
Saturday, July 05, 2014
Tuesday, August 09, 2011
Absolut-ly Fabulous
Reading Sophia's post title "An alcohol brand that knows how to engage young people..." reminded me of when I was younger...a time when you needed a quarter to make a phone call….a time when the library was your main source of information…a time when a former actor lived in the White House…life seemed simpler then….
This is a two part posting about Absolut Vodka of Sweden. The first part deals with the advertising campaign and the second speaks to the product variety.
PART 1: Absolut-ly Engaged: Engagement through Media Campaigns of Absolut Vodka
Absolut Vodka is a longtime believer of simplicity, ingenuity and innovation, as it related to the product and its process of continuous distillation and the bottle which resembles a 19th Century Pharmacy Bottle or its campaigns and artistic vision – by focusing on the bottle through art, fashion, music and everything else…Absolut worked with creative thinking people in all fields creating an “absolut world’ including Andrew Warhol >> Hirst >> Britto >> Blecker >> Ford >> Gaultier >> Newton
Absolut Timing
In 15th Century, the vodka distiller industry was growing and maturing.
In 1879, Lars Olsson Smith invented a new distillation method that is sill in use today.
In 1979, Absolut began exporting their vodka to the US after their improving and refining the vodka..
In 1981, Absolut began it longest and non-stop running campaign, selling 20,000 cases annually in the US
In 1985, Absolut is No1 in US, selling 444,000 cases in the US
In between, although I was not yet old enough to drink, I was old enough to initiate my collection of ads ripped from the magazines.
In 1995, Absolut was selling more than 3,000,000 cases annually in the US, by this time, I was able to contribute to their success.
Today, the Absolut trend of Ad Campaigns continues. One can keep up with the latest limited edition releases by visiting http://www.absolutads.com/.
Over the years, http://www.absolut.com/us has evolved with the changing landscape while staying true to its core in creating an “absolut world’ through an expanded reach online and across the world. With its website and mobile apps rich with drink recipes and links to their limited edition bottles and flavors, as well as a host of stories – whether a TV show, a short film or other worldwide engagement to the customer. The graphic above incorporates the current variety and creativity of Absolut’s media arm....To Be Continued....
This is a two part posting about Absolut Vodka of Sweden. The first part deals with the advertising campaign and the second speaks to the product variety.
PART 1: Absolut-ly Engaged: Engagement through Media Campaigns of Absolut Vodka
Absolut Vodka is a longtime believer of simplicity, ingenuity and innovation, as it related to the product and its process of continuous distillation and the bottle which resembles a 19th Century Pharmacy Bottle or its campaigns and artistic vision – by focusing on the bottle through art, fashion, music and everything else…Absolut worked with creative thinking people in all fields creating an “absolut world’ including Andrew Warhol >> Hirst >> Britto >> Blecker >> Ford >> Gaultier >> Newton
Absolut Timing
In 15th Century, the vodka distiller industry was growing and maturing.
In 1879, Lars Olsson Smith invented a new distillation method that is sill in use today.
In 1979, Absolut began exporting their vodka to the US after their improving and refining the vodka..
In 1981, Absolut began it longest and non-stop running campaign, selling 20,000 cases annually in the US
In 1985, Absolut is No1 in US, selling 444,000 cases in the US
In between, although I was not yet old enough to drink, I was old enough to initiate my collection of ads ripped from the magazines.
In 1995, Absolut was selling more than 3,000,000 cases annually in the US, by this time, I was able to contribute to their success.
Today, the Absolut trend of Ad Campaigns continues. One can keep up with the latest limited edition releases by visiting http://www.absolutads.com/.
Over the years, http://www.absolut.com/us has evolved with the changing landscape while staying true to its core in creating an “absolut world’ through an expanded reach online and across the world. With its website and mobile apps rich with drink recipes and links to their limited edition bottles and flavors, as well as a host of stories – whether a TV show, a short film or other worldwide engagement to the customer. The graphic above incorporates the current variety and creativity of Absolut’s media arm....To Be Continued....
Thursday, August 04, 2011
Facebook and Innovation
In thinking about what might bring Facebook down, clearly the answer is lack of innovation.
Interestingly, one of Facebook's great advantages is that it offers opportunity for companies to directly hear the 'voice of the customer'. Yet, listening only to the voice of the customer won't lead to innovation.
As Columbia professor Jacob Goldenberg argues in his book Creativity in Product Innovation, customers are only able to make suggestions based on their own experience with products. The customer would never have been able to come up with the iPhone, for example, because market research wouldn't be able to ideate something so far afield from existing products.
So market research and data collection -- for all of the value it offers -- cannot truly drive innovation. But Facebook must truly innovate to remain at the top of its game. Google has made this a core tenet of its operations and has benefited; MySpace did just the opposite and stagnated. To remain relevant, Facebook needs to recognize the limitations of market research, even as it builds a business model based on the value of customer data.
Interestingly, one of Facebook's great advantages is that it offers opportunity for companies to directly hear the 'voice of the customer'. Yet, listening only to the voice of the customer won't lead to innovation.
As Columbia professor Jacob Goldenberg argues in his book Creativity in Product Innovation, customers are only able to make suggestions based on their own experience with products. The customer would never have been able to come up with the iPhone, for example, because market research wouldn't be able to ideate something so far afield from existing products.
So market research and data collection -- for all of the value it offers -- cannot truly drive innovation. But Facebook must truly innovate to remain at the top of its game. Google has made this a core tenet of its operations and has benefited; MySpace did just the opposite and stagnated. To remain relevant, Facebook needs to recognize the limitations of market research, even as it builds a business model based on the value of customer data.
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