A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Showing posts with label social. Show all posts
Showing posts with label social. Show all posts
Friday, June 23, 2017

Looking for a new job? See how Google, Snapchat, and LinkedIn can help you!

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If you are looking for jobs, the internet has newer ways to help you! While Google rolled out a search engine for jobs this week, Snapchat l...
Tuesday, December 08, 2015

Is Social Search dead?

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Source: Techcrunch In 2013, Facebook launched what it called its third pillar, " Graph Search ". Lead by a team of former Go...
Friday, March 13, 2015

Beauty May Be Skin-Deep, But It's Green and It Folds, Too

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Just as we were talking about connecting marketing, social, and branding, BeautyCon launched a new site "to connect social media stars ...
Wednesday, September 24, 2014

Pinterest to Let Brands Target Their Existing Customers With Ads

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Following the successes of Facebook's and Twitter's sophisticated advertising businesses,  Pinterest is gaining ground on develo...
Monday, September 22, 2014

ZEFR Looks to Expand Advertising Power Beyond YouTube

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ZEFR , a video monetization platform, has acquired Engodo according to a report in TechCrunch . ZEFR has traditionally been a video monetiz...
Monday, November 25, 2013

Video has become the new photo

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When companies evaluate their digital marketing strategies, text and photos are synonymous with “branded content.” However, more organizat...
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