In an article published by FastCompany, traditional homepages are dubbed obsolete by Quartz, a global online business news publication and a digital-only publication built primarily for tablets and mobile devices. The article explains that when Quartz was first debuted in 2012, it deliberately chose NOT to have a homepage, which was a decision influenced by the fact that the majority of the site's web traffic was coming directly from social media sites. Rather than force users to navigate through a homepage, Quartz decided to send them directly to the content they were looking for in the first place.
Eventually Quartz established a real home page, but FastCompany reports that Quartz has just unveiled a new version of their landing page, which is meant to be representative of the Quartz brand as a whole. "The idea of a strictly traditional homepage that people bookmark to find stories is, we think, outdated," says Quartz Executive Editor Zach Seward, explaining the redesign. The homepage looks more like a print publication, with heavy emphasis on design and typography. The design also takes into account the fact that advertisements need to be more seamlessly integrated, rather than in your face. "Advertisers will have the opportunity to synchronize their creative within the homepage, which will produce more cohesive, more vivid storytelling."
This shift in homepage design is an interesting advancement in prominent role design and visuals are playing in the marketing world. It is no secret that visually-based platforms are on the rise and brands and marketers are realizing greater ROI in terms of consumer engagement with visual content and campaigns.
- Olympia
Source: http://www.fastcodesign.com/3054334/traditional-homepages-are-obsolete-says-quartz-heres-what-they-built-instead
Tuesday, December 08, 2015
The Future of Virtual & Augmented Reality
Follow the below link for a fascinating interactive slide presentation highlighting the future of "reality" as we know it. Who are the major players? What do they do? How big can this market become and what could be the largest applications?
All of these questions (and more) are answered below:
http://www.fastcompany.com/3052209/tech-forecast/vr-and-augmented-reality-will-soon-be-worth-150-billion-here-are-the-major-pla#1
All of these questions (and more) are answered below:
http://www.fastcompany.com/3052209/tech-forecast/vr-and-augmented-reality-will-soon-be-worth-150-billion-here-are-the-major-pla#1
Facebook Using Surveys to Better Understand Viral Stories
Facebook is refining its user experience by making it easier for people to ignore annoying viral posts on their newsfeed. A Mashable.com article explains how Facebook has been experimenting with a new type of user feedback dubbed "story surveys." These "story surveys" are served up to tens of thousands of Facebook users on a daily basis and ask these users to choose between two viral stories. By collecting the responses and using data analytics, Facebook is gaining greater insight into users' preferences and is able to tweak posts' newsfeed rankings accordingly. Facebook is quoted saying "If the majority of survey-takers respond unfavorably toward the story, then the story will appear lower down, even when it has many likes and shares."
One example of a type of viral post that people report they don’t enjoy seeing in their News Feed are hoaxes. If there is a viral story about a hoax it can gain a lot of traction via reposts, comments, and shares, which affects the post's newsfeed ranking.
While Mashable reports that this change probably won't impact publishers, this type of data collection is representative of the tremendous power Facebook commands due to profound user insights. Facebook is committed to continuously improving users' newsfeed in order to deliver the most relevant content possible, which impacts all users (both individuals and brands) in the social network.
- Olympia
Source: http://mashable.com/2015/12/04/facebook-news-feed-viral-posts/?utm_cid=mash-prod-nav-sub-st#x19r81vy8PqS
One example of a type of viral post that people report they don’t enjoy seeing in their News Feed are hoaxes. If there is a viral story about a hoax it can gain a lot of traction via reposts, comments, and shares, which affects the post's newsfeed ranking.
While Mashable reports that this change probably won't impact publishers, this type of data collection is representative of the tremendous power Facebook commands due to profound user insights. Facebook is committed to continuously improving users' newsfeed in order to deliver the most relevant content possible, which impacts all users (both individuals and brands) in the social network.
- Olympia
Source: http://mashable.com/2015/12/04/facebook-news-feed-viral-posts/?utm_cid=mash-prod-nav-sub-st#x19r81vy8PqS
WeChat to Pump £2.3m into African Startups
Chinese messaging platform WeChat has announced that it plans to invest R50m (£2.3m) in early-stage African startups, working with Cape Town tech strategy firm Batstone to search out promising companies worthy of funding.
The fund will be used to identify and support tech-enabled businesses by assisting with rapid market growth through the WeChat platform, which enables messaging, mCommerce, taxi booking and more. With access to markets listed as one of the biggest inhibitors to growth for tech-enabled businesses, gaining the keys to the WeChat ecosystem could have a huge impact for any companies selected.
WeChat, which is owned by Chinese internet titan Tencent and boasts over 600m users, has already made investments in African firms in the past, providing an undisclosed amount of funding to microjobs marketplace Money For Jams earlier this year, as well as making investments in apps like PicUp and Order In.
As smartphone adoption increases and messaging apps become more popular across Africa, several prominent messaging services have identified the continent as a potential growth market. Currently, WhatsApp, Facebook, WeChat and several others are all competing to gain a foothold in various markets, along with a number of homegrown platforms that are aiming to expand to neighbouring countries. By teaming with local startups, WeChat could well gain an advantage in this battle.
“Our fund aims to provide financial support to businesses so that they can effectively get on the WeChat platform,” said Brett Loubser, head of WeChat Africa. “This will include technical integration and communication tactics across the Naspers’ stable and other suited channels.
“We have been working with Batstone since mid-2014 and in that time have come to trust their purpose-led approach to understanding and supporting tech businesses. This approach, coupled with the networks, means our partnership is well placed to identify and vet the best possible investment opportunities for WeChat.”
Article Link: http://mobilemarketingmagazine.com/wechat-to-pump-3-4m-into-african-startups/
Facebook Shutters Creative Labs, Along with Three Apps
It seems Facebook has quietly closed down its Creative Labs initiative, that let employees design and create innovative and unusual mobile software in a startup-like environment, along with three of the apps that had emerged from the program.
Creative Labs ran for the past two years, and was based on the hackathons from Facebook’s earliest days, when programmers and developers would create prototype apps and services over the course of a day.
The first app to be killed off is Slingshot, Facebook’s ephemeral photo-messaging service that was a clear attempt to to compete with Snapchat. The app failed to gain traction with consumers, and certainly never approached the level of popularity that Snapchat claims. The app (along with the other two scheduled to be shut down) has been removed from the iOS and Android app stores, and has ceased working.
Rooms, an anonymous group messaging service from Creative Labs that aimed to emulate the chat rooms of the early internet, is scheduled to be shut down on 23 December, while Riff, which enabled users to create chains of videos based around similar subjects, will also be closed down in the near future.
“Since their launches, we’ve incorporated elements of Slingshot, Riff and Rooms into the Facebook for iOS and Android apps,” said a Facebook spokesperson in a statement to CNET. “We’re continuing to embrace the spirit of creative risk-taking by continuing to allow some smaller development teams within the company to experiment with new ideas for standalone apps.”
Facebook will continue to support some of the other apps that have emerged from Creative Labs, including news app Paper, photo-sharing app Moments, and Mentions, the app designed for celebrities and other verified Facebook users.
Article Link: http://mobilemarketingmagazine.com/facebook-shutters-creative-labs-along-with-three-apps/
Yahoo Mail Blocks Users Who Run Ad Blockers
Yahoo has been suffering some serious backlash for its attempt to block ad blockers. Yahoo reportedly has been running a trial in the US with users that prevents them from accessing mail if ad blockers are enabled. Fortune.com covers this faux pas, noting that when Yahoo Mail users try to access Yahoo Mail, they are greeted by a screen saying “Please disable Ad Blocker to continue using Yahoo Mail.” Those who were affected by this trial took to social media platforms to complain publicly. Fortune notes that this episode is part of a larger trend of experimenting with blocking ad blockers.
Websites have to grapple with the reality that they risk losing advertising revenue if they allow users who have ad blockers installed on their desktops and smartphones to access content. On the flip side, they also risk alienating users and negatively impacting website traffic if they expressly prohibit ad blockers. Online publishers' revenue model is based on advertising, therefore, ad blockers represent a real threat to those businesses. The Fortune article reports that one study expects the online ad-industry could lose $1 billion per year due to mobile ad-blocking.Striking a balance between optimizing the user experience by making online ads unobtrusive and unoffensive and monetizing websites via ads will be an important part of the conversation.
- Olympia
Source: http://fortune.com/2015/11/23/yahoo-ad-block/
Websites have to grapple with the reality that they risk losing advertising revenue if they allow users who have ad blockers installed on their desktops and smartphones to access content. On the flip side, they also risk alienating users and negatively impacting website traffic if they expressly prohibit ad blockers. Online publishers' revenue model is based on advertising, therefore, ad blockers represent a real threat to those businesses. The Fortune article reports that one study expects the online ad-industry could lose $1 billion per year due to mobile ad-blocking.Striking a balance between optimizing the user experience by making online ads unobtrusive and unoffensive and monetizing websites via ads will be an important part of the conversation.
- Olympia
Source: http://fortune.com/2015/11/23/yahoo-ad-block/
Snapchat - where is it going
After watching all my friends use snapchat nonstop and watch it's increasing relevance among the teens. It is now a way for me to discover products from my favorite brands or watch celebrity and brand ambassadors in many cases in their everyday life or promoting various products. In a world where sports-related content seems to be one of the few remaining things that large numbers of people will actually pay for, leagues like the NFL and MLB are becoming increasingly powerful. And they are looking further afield than just the usual streaming or cable partners, to new platforms like Facebook, Twitter and Snapchat, as a way of broadening their reach and finding new audiences. In one of the more recent examples of this trend, the National Football League signed a partnership deal with Snapchat to create original content and share advertising revenue.
http://fortune.com/2015/09/18/snapchat-nfl/https://snapchatstrategy.com/five-reasons-snapchat-could-be-the-future-of-social-media-marketing-ca024a920e0#.3wl4gdf76
The Importance of Visual Content
I have noticed how my network has increased their own use of Facebook and other social media channels have dramatic changed to include pictures exclusively. I also remember the places a friend visited or the things I friends have experienced when I see the pictures of it.
This is very helpful for brands because many brands today have photographs and videos being created for their marketing material anyways and this can impact their interactions with their audiences.
http://thenextweb.com/dd/2014/05/21/importance-visual-content-deliver-effectively/
This is very helpful for brands because many brands today have photographs and videos being created for their marketing material anyways and this can impact their interactions with their audiences.
http://thenextweb.com/dd/2014/05/21/importance-visual-content-deliver-effectively/
Mobile and the impact of in-store shopping
It has become a common practice do product research on your mobile phone while shopping in a retail store. A new study by the IAB says that 50% of adult shoppers do this as a common practice while shopping, commonly known as "showrooming".
The big question that raises here is wether shoppers use their mobile device as a research tool, and later buy the product from another retailer, or to actually buy the product online.
The study revealed some statistics that show some information about this behavior.
To learn more: http://venturebeat.com/2015/11/30/50-of-adults-shop-on-smartphones-while-browsing-a-store/
The big question that raises here is wether shoppers use their mobile device as a research tool, and later buy the product from another retailer, or to actually buy the product online.
The study revealed some statistics that show some information about this behavior.
To learn more: http://venturebeat.com/2015/11/30/50-of-adults-shop-on-smartphones-while-browsing-a-store/
Virtual Reality is coming!
In spirit of today's class, I wanted to post this article on how virtual reality could change the world of music in both the way it is delivered as well as consumed. (http://techcrunch.com/2015/12/07/virtuality-reality-and-the-future-of-music/). Some examples from this blog suggest that VR can provide the type of immersive experience that can be game-changing. Imagine experiencing all live-concerts without ever going to the venue!
This is just one industry that could be changed with the onset of VR. However, there are many more where VR could disrupt a lot of things. What hits my mind first is social media. The way we interact with friends and family on social media like FB could completely change with the onset of VR. Instead of just posting photos and messages and liking them, you could actually wear your VR headet and suddenly meet up with them at your favorite restaurant! Guess Mark Zuckerberg realizes that and hence went ahead and acquired Oculus as soon as he could. Another one is education, where VR would go a long way in disrupting long-distance and correspondence education. This is just a tiny subset of what VR can change going forward. It will be interesting to see how adoption of VR ticks up as there is more mass adoption! Maybe teleportation was about about VR!
This is just one industry that could be changed with the onset of VR. However, there are many more where VR could disrupt a lot of things. What hits my mind first is social media. The way we interact with friends and family on social media like FB could completely change with the onset of VR. Instead of just posting photos and messages and liking them, you could actually wear your VR headet and suddenly meet up with them at your favorite restaurant! Guess Mark Zuckerberg realizes that and hence went ahead and acquired Oculus as soon as he could. Another one is education, where VR would go a long way in disrupting long-distance and correspondence education. This is just a tiny subset of what VR can change going forward. It will be interesting to see how adoption of VR ticks up as there is more mass adoption! Maybe teleportation was about about VR!
Future of video marketing
With video becoming increasingly more popular and together with enhanced analytic, its important that marketers either continue or start to engage with their customers through this channel. Video marketing is a consistently evolving platform and its very important for marketers to keep up-to-date with the latest technology. Here are some latest things happening in this area:
1) Interactive video tools - Major proportion of the online videos are static, however, a some new companies are providing the tools to make interactive videos that will increase user's engagement level. This is a great tool for marketers to showcase their products and for customer's to learn more about the products they are interested in.
2) Its not good enough to just run TC commercials online. Marketers need to create short-form video ads that can make use of autoplay video on Twitter, facebook, Instagram and other social channels. Also, its important that the videos are created such that people can consume it in their feeds without sound as they are typically muted when launched.
3) With the innovation happening with wearables, its important for marketers to create content that can easily be viewed in all devices. Also, user's attention span on these devices is varied, so the video length needs to take that into account.
More detailed information can be found here:
http://www.ustream.tv/blog/2015/10/21/are-you-ready-for-the-future-of-video-marketing/
1) Interactive video tools - Major proportion of the online videos are static, however, a some new companies are providing the tools to make interactive videos that will increase user's engagement level. This is a great tool for marketers to showcase their products and for customer's to learn more about the products they are interested in.
2) Its not good enough to just run TC commercials online. Marketers need to create short-form video ads that can make use of autoplay video on Twitter, facebook, Instagram and other social channels. Also, its important that the videos are created such that people can consume it in their feeds without sound as they are typically muted when launched.
3) With the innovation happening with wearables, its important for marketers to create content that can easily be viewed in all devices. Also, user's attention span on these devices is varied, so the video length needs to take that into account.
More detailed information can be found here:
http://www.ustream.tv/blog/2015/10/21/are-you-ready-for-the-future-of-video-marketing/
What attracts Jerry Yang, Yahoo's co-founder, to join Didi Kuaidi, the competitor of Uber in China?
Yesterday, the co-found of Yahoo, Jerry Yang is announced to join the Didi Kuaidi as its senior adviser on the board of directors. What matters Jerry to join Didi which was established in 2012 and now realized twice valuation as Uber China and has struggled Uber to win in the China market? Several factors might explain Didi's advantages over Uber China.
- Didi gained way more capital than that of Uber. Didi got $3 billion in series E with a $16 billion valuation, compared with Uber China's $1.2 billion financing with $7.6 billion valuation. The on-demand vehicle service is still experiencing the capital burning period without figuring out sustainable profit model. The more capital it gains, the better competitive advantage the player would build.
- Didi has Tencent's backup and is able to leverage its power in eco-system. Tencent which owns Wechat integrated Didi to Wechat so that the users could pay Didi via Wechat finance system. On contrary, Uber is blocked by Wechar recently with the clear intention to disconnect Wechat with Uber.
- Didi has strong management team. For example, Chengwei, founder of Didi, is noted for inspiring vision and management skill, and Liu Qing, CEO of Didi, the daughter of Liu Chuanzhi who is the founder of Lenovo, was one of the most successful managing director in Goldman Sachs China. The management team are not only capable, but also powerful in China business world, and have strong relationship with China government, which is hardly be surpassed by Uber China.
Reference:
http://qz.com/568204/yahoo-co-founder-jerry-yang-joins-the-family-of-supporters-backing-didi-kuaidi/
Instagram announces Instagram Partners programme, boosts advertising options
Instagram has announced an initial set of 40 partners to help advertisers of any size find best in class technology partners to work with on the platform.
The Instagram Partners programme is a set of experts who have been vetted by Instagram and deemed to be capable through their propriety tools of helping in one of three key areas of expertise on the platform. These include ad tech, community management and content marketing.
Instagram has revealed that early results have already proved the positive impact such partnerships can have. In August House of Blues Entertainment worked with one of the partners, CitizenNet, to use its audience modelling capability to help sell tickets for a gig in the US. By targeting residents with similar musical tastes during a 13 day campaign the company saw a 64% higher ROI then their previous benchmark after which they expanded their advertising efforts to more than 40 venues in the US.
Another of the initial partners in the programme is Kenshoo, who are providing expertise in the area of ad tech. “Through integrating with the Instagram Ads API we’ve witnessed firsthand the power of advertising on Instagram,” said Will Martin-Gill, chief product officer for Kenshoo. “By being named an initial member of the Instagram Partners Program we can continue to guide the world’s leading advertisers in optimising their investment,” he said.
Instagram revealed in September that it was rolling out ad functionality worldwide by the end of the month with Kenshoo revealing what it said was best practice in terms of how advertising work on the platform.
The partner programme may force a new trend among other social platforms.
NASCAR Sprint Cup Championship Coverage Breaks NBC Sports Digital Records
As NASCAR has wrapped up its season with awards this past week, NBC Sports Group's corporate team reflects on how well the Sport's digital platforms have performed over the season just ended. In considering the key metrics of impressions, page-views and unique users, whether you look at the digital performance of drivers' social platforms, that of NBC's NASCAR page or the digital coverage of Kyle Busch's NASCAR Sprint Cup Victory, the story is one of significantly improved digital performance compared to years past.
In addition, NASCAR Talk broke its record for site visits and page-views in November.
I'm sharing this story because it's an example of a company that has struggled with its digital strategy for a long time, and lost several millennial customers as a result. The fact that the sport seems to have finally come up with digital solutions that seem to be working is both encouraging for the future, but also an interesting case-study to the role that digital plays in the coverage of professional sports. It remains to be seen whether or not this revamped approach will turn the sport around, and if it does, the role of a sound digital strategy in all major sports will be brought to the forefront of the discourse in the sports world.
Link to article:
http://www.broadwayworld.com/bwwtv/article/-NASCAR-Sprint-Cup-Championship-Coverage-Breaks-NBC-Sports-Digital-Records-20151203#
In addition, NASCAR Talk broke its record for site visits and page-views in November.
I'm sharing this story because it's an example of a company that has struggled with its digital strategy for a long time, and lost several millennial customers as a result. The fact that the sport seems to have finally come up with digital solutions that seem to be working is both encouraging for the future, but also an interesting case-study to the role that digital plays in the coverage of professional sports. It remains to be seen whether or not this revamped approach will turn the sport around, and if it does, the role of a sound digital strategy in all major sports will be brought to the forefront of the discourse in the sports world.
Link to article:
http://www.broadwayworld.com/bwwtv/article/-NASCAR-Sprint-Cup-Championship-Coverage-Breaks-NBC-Sports-Digital-Records-20151203#
Monday, December 07, 2015
Trends in Digital Marketing
As we've already discussed in class, there are new trends in Digital Marketing - like when Facebook changed its algorithm to allow less free advertisement content shown to users, or engaging with users differently through email marketing. What is causing all this change?
The biggest reason why digital marketing is changing is because nearly everybody, every company, is using digital marketing and is creating content to boost up their brand. This has worked in the past few years, and those early adopters in the early century has reaped huge benefits due to the relatively low cost of digital marketing yet widespread reception. However, since everyone - yes, everyone - can use digital marketing because of its low barrier to entry, there is simply too much content; THIS BLOG POST WILL NOT SURVIVE, nor will yours, or your friend's Facebook feed of her newborn baby girl. Besides, people are tired of boring content. There's simply too much of those boring Colgate commercials, and lousy GM commercials that smack you when you visit Forbes.com.
The trends are to create LESS mass-produced content, and create a more cadenced, or rather meaningful content targeted at the right consumer with the right frequency, at the right time (maybe even at the right location!).
Here are 6 trends that Sujan Patel, a writer for Forbes, predicts for digital marketing.
1. Less articles + More interactive content = Big Wins.
2. Creating and distributing content by yourself is no longer an effective strategy.
3. Pay to play is now the standard on more social networks.
4. Influencer marketing is going to become a requirement.
5. You can no longer count on Google as your top source of website traffic.
6. Having personalized conversations with each customer across multiple channels is now a must.
http://www.forbes.com/sites/sujanpatel/2015/12/05/6-predictions-about-digital-marketing-in-2016/
The biggest reason why digital marketing is changing is because nearly everybody, every company, is using digital marketing and is creating content to boost up their brand. This has worked in the past few years, and those early adopters in the early century has reaped huge benefits due to the relatively low cost of digital marketing yet widespread reception. However, since everyone - yes, everyone - can use digital marketing because of its low barrier to entry, there is simply too much content; THIS BLOG POST WILL NOT SURVIVE, nor will yours, or your friend's Facebook feed of her newborn baby girl. Besides, people are tired of boring content. There's simply too much of those boring Colgate commercials, and lousy GM commercials that smack you when you visit Forbes.com.
The trends are to create LESS mass-produced content, and create a more cadenced, or rather meaningful content targeted at the right consumer with the right frequency, at the right time (maybe even at the right location!).
Here are 6 trends that Sujan Patel, a writer for Forbes, predicts for digital marketing.
1. Less articles + More interactive content = Big Wins.
2. Creating and distributing content by yourself is no longer an effective strategy.
3. Pay to play is now the standard on more social networks.
4. Influencer marketing is going to become a requirement.
5. You can no longer count on Google as your top source of website traffic.
6. Having personalized conversations with each customer across multiple channels is now a must.
http://www.forbes.com/sites/sujanpatel/2015/12/05/6-predictions-about-digital-marketing-in-2016/
How do Traditional Media Fight Back: Three Ways Publishers Embrace Digital Channels
The pervading digital media has long eclipsed publishers and TV channels. Nevertheless, several major traditional media companies have been playing catch-up on their digital channels to piggyback on the trend.
Since digital news outlets can no longer assume readers come to them, they need a strong social distribution strategy to reach where readers are. Washington Post has been experimenting with digital newsfeed channels from Facebook’s Notify to Apple News, through which generated greater social traffic. In addition, the Post balances its demand for viral hits with hard news coverage on Facebook and Twitter, allowing it to generate a much greater follower interaction than Times for each post.
Mobile has also been a major part of the story. Washington Post strives to reach new audience through launching its Rainbow suite of apps on various channels including Amazon Kindle. The Rainbow took a radically different approach by deploying a glossy, magazine-like format with only one story displayed on the screen at a time. With its cleaner display format, as well as its enticing visual graphics, this platform has successfully beguiled 5000 new followers in mere three days. Conde Nast also rebuilt its digital backbone to capitalize on the explosion in mobile and native advertising. Its titles like GQ have featured infinite scroll and feed-based navigation to drive more traffic so that more native ads on the site will be visible to the audience
Publishers have also embraced virtual reality to prompt readers’ interaction. New York Times released a VR film earlier this month – The Displaced, which chronicled the tribulations of Syrian refugees. The publishers even delivered more than a million pre-assembled Google Cardboard sets to home delivery subscribers, which helps to make its VR app the “most successful NYT app launch ever”. The Economist is also working on a VR project to make a virtual experience out of its Big Mac Index.
Related Links:
- http://digiday.com/publishers/conde-nast-uk-repositions-capitalize-mobile-native-ad-growth/
Twitter just supersized the way photos appear on your timeline
Twitter is beefing up your Twitter timeline, again.
Starting Monday, the platform is enhancing the multimedia experience on your timeline by uncropping photos. The update is web-only, and the company didn't specify if or when it'll roll out to mobile.
Individual photos will appear uncropped, which means you won't have to click on one to view the whole image in a popup window.
Tweets with multiple photos will also get a facelift. Instead of seeing multiple cropped images in an evenly-spaced grid, the tweet will present the first image as larger than the rest, with smaller thumbnails for the others.
"Some of the best moments on Twitter are when you see the world through someone else’s eyes," the company wrote in an annoucement of the changes. "Astronaut Scott Kelly’s awe-inspiring #YearInSpace actress Julia Louis-Dreyfus onstage at the Emmys, Brian Dickinson’s solo summit of Mt. Everest — these photos bring us right into the moment."
Of course, Twitter users are already using the feature less for "awe-inspiring" moments and more for humor.
The update follows a wave of other changes to visual content. In June, Twitter implemented a video-sharing tool that plays Vine videos, GIFs and clips automatically. In October, the controversial Moments was introduced to show collections of curated tweets about current events and specific stories.
The change of visual contents will direct the markets to think about how to pose their products in a more efficient way.
Twitter video highlights 2015's best social media moments
We took a look on Sunday at some of the biggest trends and important moments of 2015 on Twitter, all of which made a historic year.
But in addition to the social media platform's data, which helped to deliver an accurate read of the past year's news pulse, the company has also released a video to illustrate exactly what we all experienced.
The two-minute clip combines still imagery, tweets and videos to highlight the best and worst moments that typified the activity on the social media platform in 2015.
In it, we're reminded of poignant moments that were crystalized by hashtags like #JeSuisCharlie, the hashtag that represented an outpouring of support for French journalists at Charlie Hebdo in the wake of a terrorist in January.
The video also spends some time framing events through heavily retweeted celebrity tweets from the likes of TV host Ellen DeGeneres and actor Ellen Page, who both weighed in publicly on the Supreme Court's ruling on same-sex marriage.
Twitter's video also tracks powerful moments around the Black Lives Matter movement, and surfaces a brief clip of President Barack Obama singing "Amazing Grace" at a gathering in Charleston, South Carolina.
Although the video is short, it offers a colorful recap of just how impactful the year on Twitter in 2015, just weeks before we enter the new social media arena of 2016. and it also help marketers to think about its own position in participating in these topics.
Exciting digital marketing stats we've seen recently
We have just said goodbye to Black Friday, and is heading for
Christmas, many marketing stats are worth analyze during this period.
This article introduces
some exciting digital marketing data in the past week. In general, the stats
reveal a fast development in e-commerce. And they also show a large impact
e-commerce have made on retail.
- Mobile overtaking desktop as research tool of choice for purchasing decisions
UK consumers in particular are more frequently turning to mobile
when researching what to buy online.
- Black Friday sparks 11% rise in bad reviews
Trustpilot saw a 13% increase in total reviews left on its site
over Black Friday, with an 11% increase in the number of negative
reviews.
- £1.1bn
spent online in 24 hours on Black Friday
Total UK ecommerce
spend on Black Friday was £1.1bn, a 36% increase on 2014, according to data
from Experian-IMRG.
- UK publishers experience revenue growth in
online video
UK publishers saw a
23.8% increase in year on year (YoY) online video revenue in Q3 2015, according
to the latest Digital Publishers Revenue Index report from Deloitte and the
Association of Online Publishers (AOP).
- B2B companies missing out on revenue growth
due to poor customer experience
B2B customers are
increasingly demanding a richer, consumer-like experience, yet only a quarter
of companies are meeting that demand, according to a new study by Accenture Strategy.
- Advertisers spending 500% more on millennials
than any other age group
Advertisers are
spending 500% more on the group of 18-35-year-olds than any other age group,
according to a new infographic from Turn.
- Poor retail customer service lets down UK
Christmas shoppers
21% of British consumers complain that it is impossible or
extremely difficult to find information on retailers’ websites, a threefold
increase from 2014’s 7%, according to a new report by Eptica.
- Black Friday cart abandonment was 72%
This represents a
7% increase in cart abandonment rates when
compared to 2014’s Black Friday weekend, according to a new report from
Barilliance.
Split by device,
abandonment rates on desktop and tablet increased while on mobile they actually
decreased.
- Traditional
delivery methods costing UK economy £192m in sick days
Almost 5% of people
have faked sick days to wait in for a delivery, potentially costing the UK
economy and employers millions of pounds each year, according to a survey by
Shutl.
- John Lewis voted best advert and clearest
brand
Despite topping the
survey for the people’s favourite Christmas advert, John Lewis loses out to
Tesco as top destination for our Christmas spending, but Aldi is consistently
high-ranking.
- Shoppers set to spend £659m with overseas
retailers online
The UK is set to
see a 25.6% increase in online cross-border sales this Christmas, with Brits
spending £659m, according to research by RetailMeNot.
With nearly a
quarter using store apps and 39% keen to receive real-time offers on the mobile
whilst they’re out and about, there is a huge opportunity for retailers,
according to research from Salesforce.
Key tips for designing website for mobile
With the increase in usage of smart phones, it is critical or marketers to make mobile part of their digital marketing campaign. I really liked this article (http://www.sitepoint.com/7-best-practices-designing-mobile-user-experience/ ) that focuses on key elements to keep in mind while designing your website. they are:
1) Having clear, focussed content
2) Simple menus and navigation
3) Fluid layouts
4) Utilizing touch functionality
5) Minimal forms
6) No images
7) Leverage mobile specific features
1) Having clear, focussed content
2) Simple menus and navigation
3) Fluid layouts
4) Utilizing touch functionality
5) Minimal forms
6) No images
7) Leverage mobile specific features
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