A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Monday, June 13, 2011

The User Journey: Understanding your Visitor to Optimize your Website

There sooner you understand who is visiting your site, the better you can guide them through the user experience. The better you guide the...

Can new companies compete with "tech giants"?

Here is an article written for all of those aspiring tech entrepreneurs out there. The author offers some notable examples of companies th...

Is Twitter a social media or a social game?

Twitter announced that it has already have 175 million accounts by May, 2011. Although according to some reports, the active user number is ...

Arrival of "The King" to the world of financial transparency

According to a CNBC report released today Facebook is very likely to finally enter the arena of publicly traded companies sometime early nex...

The Value of a Good Domain Name

Since our last two classes have revolved around SEO, I will share some thoughts on the value of a domain name as it applies to search. Based...

The Evolution of Internet Goes Beyond Search

Although I find the tools learned in class extremely helpful and beneficial for increasing website visits, search-ability, and therefore pro...

Personas - Threat or Opportunity for TV?

My background is in cable TV ad sales and I'm nowhere near fully aware of what potential the digital world has...I just know that it has...

Branding for Digital vs. Non-Digital Companies

I recently had an interesting conversation with a friend and fellow entrepreneur who is starting a beverage company. I was telling him how ...

Customizing to Customers

Here is an interesting article on TellApart which was started by to ex-Google engineers. The service helps to take the users cookies and cus...

SEO and Social Media for Non-profits

Coming from a non-profit background, learning about digital marketing has me thinking about ways that these methods can be used for non-prof...

FTC regulations and Digital Marketing

A substantial amount of data collection activity on the internet seems to rely on information placed on consumers device (a cookie). The Fed...

The power of mobile internet

Since the first lesson of this course I could not avoid thinking that here in US digital marketing is very powerful also because internet pe...

Can Social Media be more effective than SEO for startups?

While doing a search on Search Engine Optimization(SEO), which I figured could have been like “googling” Google, and was worried about some ...

Beware of Groupon

We are all familiar with Groupon's business model: selling discount vouchers to restaurants, spas, etc., at a major markdown—up to 90 pe...

Tell Apart raises $13 Millions to bring personalized display advertising to a new level

TellApart helps retargeting customers, i.e. showing display ads to potential customers who visited but abandoned their shopping on e-commerc...

Online deals move to cars

Today's news: Edmund.com , an online auto research and shopping site, is launching a program - "Edmund Exclusives" - that will...

Infographic on How Advertising Dollars are Spent

Here is an interesting infographic from Mashable.com about how advertising dollars are split among internet, television, newspapers, radio,...

An alcohol brand that knows how to engage young people...

I was thinking last class in creative ways to make people visit a particular website and engage them in such as way that they recommend this...

Advertorials - Good or Bad?

My fiance just got an iPad, and so far I feel exactly about it the same way I did one year ago....I'm not sure if it adds any value to m...

Mobile MKT = 1:1 MKT

We all know that traditional MKT was based on mass MKT, and marketers used CPM to measure how 'many' people were exposed to certain ...

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