Friday, November 08, 2019

Nielsen to Split Into Two Companies

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Nielsen just announced that it will spin off its Global Connect business from its media business and reduce dividends. The Global Connect...
Thursday, November 07, 2019

Christmas ad spend, consumer confidence, ‘dishonest’ social posts: 5 killer stats to start your week

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What stands out to me from the following article is the validation of companies strategy of shifting away from branded content towards use...
Wednesday, November 06, 2019

New Age Corps: Digitizing and Subsiding

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A few weeks ago I read a very interesting article in the Atlantic that talked about a slue of new age digital companies that are changing th...
Monday, November 04, 2019

Consumer scores

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We rate Uber drivers, they also rate us. At the beginning it was hard to find our score, now its easily accesible. With a larger presence on...
Sunday, November 03, 2019

Business of Fashion: How to Advertise In a Digital Age

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A lot of online retail publications require a paid subscription, but I highly suggest that everyone in our class sign up for the Business ...

The magic of virtual try-on

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As retailers look for new ways to take advantage of the benefits of digital functionality to improve shopper experiences and increase...
Saturday, November 02, 2019

Trump's Twitter Feed

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I can't remember the last time I signed into my twitter account. In fact, I have probably posted 5 times, all before 2013. I have found ...

Interesting article on whether we should hire an influencer agency?

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https://www.forbes.com/sites/kylewong/2019/10/17/cosmetics-are-a-case-study-for-embracing-diversity-in-marketing/#53089323144d This is for...

Google to Acquire Fitbit for $2.1 Billion

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According to an article from the Wall Street Journal , Google is set to acquire Fitbit for $2.1 billion. This represents Google's next...

Just how significant is Twitter

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According to the Video Advertising Bureau, which is a trade group representing TV networks and distributors, the topics that dominate Twitte...

Bullying & Harassment on Facebook

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There are millions of posts to Facebook everyday and there is no way for Facebook to police all of them, so they have turned to AI to help ...
Friday, November 01, 2019

The Barneys Bankruptcy and the Future of Luxury Retail

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The New York icon Barneys was sold today in bankruptcy proceedings, signaling the end of an era in luxury retail. Founded in 1923, the c...

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Love Looking at New Toys..... Top Selling gadgets By Jeannie A.K.A Idreamof I love reading blogs on gadgets.  I think it really provide...

Miller Lite’s new social media strategy: “unfollow us”

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They'll even offer you a free beer if you unfollow them on social media. The campaign kicked off on October 22 with a TV spot on game on...

Twitter bans political ads

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We had a "heated (?)" discussion in class couple weeks ago about political ads on Facebook and about how people perceive and inter...

Google News: Changes to SEO to Incorporate Context; WordPress Plugin is Out of Beta

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https://www.inc.com/jeff-haden/google-just-announced-a-major-search-algorithm-change-that-users-will-probably-love-and-some-businesses-may-a...
Thursday, October 31, 2019

Omincare + twitter vs FB

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Omnicore has a very neat summary of what we've talked in class yet. Check it out here . Here's a preview of some of the cool grap...
Wednesday, October 30, 2019

Instagram vs. Pinterest

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I have been strategizing around Instagram vs. pinterest, and seems like most of the creatives are using the pinterest more so than then inst...
Tuesday, October 29, 2019

Is Social Media Marketing Dying?

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The problem with social media for most people has largely been the volume of content that has shifted it away from curated towards an endl...
Monday, October 28, 2019

Ineffecient Facebook Advertising - From CBS to Keto Food

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This month Columbia Business School has been targeting me for their "3-Month MBA-Inspired" management essentials program. Over the...