A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Sunday, November 22, 2020

Holiday marketing in the pandemic

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With thanksgiving holiday fast approaching, this holiday season is bound to be different for marketers and advertisers who are looking to dr...

COVID-19 Changes the Future of Shopping

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While the world is currently watching as COVID-19 spikes continue to rebound all throughout the world, consumers are being forced to find ne...

An example of Online-Offline-Merging in Japan

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One of the trends in digital marketing is OMO. OMO, which stands for Online Merges with Offline, refers to a new retail marketing solution t...
Saturday, November 21, 2020

Influencer-focused strategies continu to thrive in COVID-19 era

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 Source: https://martechseries.com/social/influencer-marketing/study-covid-19-shakes-digital-marketing-influencers-remain-go-strategy/ Accor...

Sherwin-Williams Misses a Social Media Influencer Marketing Opportunity

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  Tony Piloseno was an Ohio University senior in 2019-2020 who had a part-time job at Sherwin-Williams (the paint and coating solutions comp...

What brand actions on social media are most effective in prompting consumers to purchase

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 According to Sprout Social Index, brand actions that were most likely to elicit consumer purchase are as follows: Being responsive (48% con...
Friday, November 20, 2020

Is the internet advertising economy about to implode?

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  Does digital advertising actually work? This interview points to a “subprime attention economy”. Most of the argument made by the author i...

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Privacy Over Personalization Source: https://www.conference-board.org/press/data-privacy-survey-nov2020 In my last blog post I discussed...
Thursday, November 19, 2020

Top Trends in Social Brands Need to Keep in Mind

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Consumers and consumer behavior has obviously changed throughout the course of 2020, and with that their preferences and expectations of bra...
Tuesday, November 17, 2020

Top 3 Search Engine Optimization (SEO) Tactics

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Try searching "best SEO tactic's" and you will be bombarded with opinions, paid services, and advertisements. A recent Google ...
Sunday, November 15, 2020

How to advertise during the holidays in the middle of a pandemic

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The holidays are usually time for predictable advertising. The ads are full of your typical holiday elements. You’ve got Santa Claus giving ...
Tuesday, November 10, 2020

What social media platforms do to prepare for US election

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We have learned from the 2016 US election that social media can have a powerful influence on people's political inclination and therefor...

Building an Email List

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 A common way to build an email list is leveraging your website traffic pre-purchase / conversion. Many sites pop up with a request to add y...

Digital can't do it all - at least in politics

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 The 2020 election will be remembered for a lot of reasons, but one that may slip through the cracks is the enormous amount of money poured ...

Future of CGI Influencers

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Several influencers have been found themselves at the center of scandals that have led to most if not all of their sponsors to drop them (My...

What Biden means for Big Tech

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 With the election taking up majority of the airtime this week, I was interested in exploring what the election meant for Big Tech companies...

Cottonelle Helps Consumers Roll with COVID-19 Challenges

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 https://www.ama.org/marketing-news/cottonelle-helps-consumers-roll-with-covid-19-challenges/ At the height of the Coronavirus, consumers we...

The future of marketing jobs

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       As the marketing world evolves towards the digitalized era the people who once worked as marketers need to keep themselves updated ab...

Alibaba and antitrust in China

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Alibaba and antitrust in China Single’s Day, a term coined by the e-commerce giant Alibaba, is a shopping promotion event for November 11 ea...

The Unexplored Scope Of In Game Advertising

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The rise of In-game advertising (IGA) (the use of computer and video games as a medium in which to deliver advertising) has been driven by 2...
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