A Little Class on the Internet

A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.

Saturday, October 16, 2021

Extending LTV in Hyper casual games

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Last time we discussed how a game's LTV curve not only dictates the revenue margins and also the speed in which you can scale - taking l...

TikTok Marketing

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       TikTok is a fast growing social media platform that has become incredibly popular with younger generations, especially.  The marketin...
Friday, October 15, 2021

An Unlikely Duo

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Crockpot - yes, that Crockpot - is getting into the NFT game. As they approach 50 years in business, the company is looking to diversify the...

Twitter debuts new ad features, revamped algorithm ahead of ecommerce push

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As Twitter is looking to embark on e-commerce, naturally it has sought to bolster its ad campaign strategy. With a new algorithm, Twitter is...

The Importance of Digital Marketing in Capital Raising

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Crowdfunding platforms like Kickstarter and Indiegogo were disruptors in the technology space when they launched platforms almost a decade a...

Is It Too Early to Start Planning Your Holiday Campaigns?

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Spoiler alert: the answer is “No!”  This year digital sales during the holiday shopping season will be bigger than ever. As noted in this En...

Instagram problems for teen girls

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  https://www.nytimes.com/2021/10/08/opinion/instagram-teen-girls-mental-health.html The time I was a teenage, social media wasn’t as popula...

Digital Marketing and PE Intersection

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https://www.knopnews2.com/prnewswire/2021/10/13/rlh-equity-partners-invests-leading-digital-marketing-agency-imre/ Working in the field of P...

Email marketing with the holiday season approaching

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https://www. digitalcommerce360.com/2021/ 10/11/7-tips-for-engaging- consumers-during-the-holidays- with-email-marketing/   This article pro...

What will the market think of FB

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I mentioned in class that Facebook might not only be exposed from a regulatory perspective, but also from a markets / valuation perspective....

Walmart opens Netflix Hub to leverage the social network

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 Walmart opens Netflix Hub with Stranger Things, Cocomelon merchandise; Squid Game shirts coming soon https://www.usatoday.com/story/money/s...
Thursday, October 14, 2021

Gaming - The Next Advertising Medium

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 Gaming - The Next Advertising Medium Major clothing brands, looking to access customers in the home, are turning to gaming more specificall...

Emails Emails Emails!

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I thought this link from a #tech FT newsletter was really insightful; apparently, research is showing that by 2025, we will reach 376 billio...
Wednesday, October 13, 2021

B2B digital marketing vs. B2C

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  Before I learned about digital marketing, I thought that marketing strategy was targeting consumers. While digital marketing is not only B...

Digital Privacy and Who Pays for the Internet?

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I missed this great piece on the tension between digital privacy and firms on Madison Avenue from Brian Chen of the New York Times when it ...
Tuesday, October 12, 2021

"I know who has done this"

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Apparently, Maxine Waters’ twitter account has been hacked and erased. She “knows who did it and will take care of it.” I am not sure I be...

Progressive Web Apps - PWAs

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Going through digital marketing articles, I came across trends of Progressive web apps or PWAs. This is a relatively new digital marketing t...
Saturday, October 09, 2021

Luxury brands are focusing more on digital marketing since Covid

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Luxury brands traditionally focused more on physical marketing such as print, billboards and in-person events are shifting more rapidly to f...

The Impact of Covid-19 on Digital Marketing

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Since Q1 2020, a majority of businesses had to rethink their marketing strategy and quick decisions needed to be made as remote work became ...

Mobile UA strategy

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Last time I have learned a bit more about ad-monetization channels - how can we maximize $ / Imp (CPI) by balancing fill rate and the CPI th...
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